Austrade media release
9 November 2005
Australian export of goods to Japan grew by 26% during the first six months of 2005
Businesses will find out what it takes to benefit from the resurgent Japanese economy at seminars to be held across Australia.
Australian companies now export $28 billion worth of goods and services a year to Japan, the world’s second largest economy and Australia’s largest export market. Japan’s vast and sophisticated consumer market continues to offer Australian companies with great opportunities to increase export sales.
The Expand your business reach in Japan seminar, an initiative of Austrade and the Japan External Trade Organization (JETRO), will provide valuable advice and information to businesses on increasing their exports to Japan. The first seminar will be held in Brisbane on November 14, followed by Sydney on Wednesday 16, Melbourne on Friday 18, Perth on Tuesday 22, and Adelaide on Thursday 24.
Businesses attending the seminar can expect to receive expert advice on ways they can improve their export performance to Japan, expand their market share and generate new opportunities by establishing a local presence in Japan.
The seminar will also feature business leaders that have become successful exporters to Japan, sharing their valuable experiences and the lessons learned from establishing a local presence there.
Austrade and JETRO are committed to providing strong networks and support to companies wanting to open an office in Japan and expand their export potential.
Austrade’s Senior Trade Commissioner in Tokyo, Phil Ingram, said that 4,000 Australian companies already export to Japan, yet fewer than 100 have offices or investments there.
“The key to maximising export sales and capture more business opportunities in Japan is to establish a local presence here. Businesses benefit from establishing an office in Japan by being treated as a ‘local’ which is crucial to increasing sales and business growth in the Japanese market.”
“Businesses with a local presence also have the advantage of becoming market insiders, allowing them to quickly identify new opportunities and changes in the market place. They are also better equipped to effectively market their goods and services and offer more responsive customer services to clients.”
JETRO Sydney managing director, Noboru Inamoto, said: “There has never been a better time for Australian companies to invest in Japan in order to take advantage of increased consumer spending and the best economic conditions in a decade.”
The seminar will also offer businesses a chance to discuss exporting to Japan with Austrade’s Senior Trade Commissioner in Tokyo and JETRO representatives providing businesses with a valuable insight into Australia’s largest export market.
In addition to Australia’s traditional agricultural, minerals and resources exports to Japan, companies are increasingly selling their goods and services in industries such as sports and leisure, environmental technology and software applications for mobile phones to the Japanese market.
Austrade has a network of six offices in Japan with 50 bilingual staff who have assisted more than 1,800 companies last year.
To register for the seminars visit www.austradeevents.com.au/reachintojapan or contact Austrade on 13 28 78.
Media ContactAdam Blight, Austrade
Tel: +61 2 9390 2336 |