From LA to New York Aussie business set to make a splash in the USA

Austrade media release

13 Nov 2006

G’Day USA: Australia Week 2007 will provide Australian businesses with an unprecedented opportunity to showcase their talents and products directly to the US and develop new export opportunities during events being held in Los Angeles and New York, 11-20 January, 2007.

Building on the enormous success of G’Day LA: Australia Week programs held in Los Angeles over the past three years, the 2007 program will for the first time include a series of events to be held in New York as part of the expanded G’Day USA program.

In January, the expanded G’Day USA program will again stage a wide range of events to promote Australian expertise in industries as diverse as art, entertainment, tourism, wine, film, food and beverages, energy, fashion, education, investment and sport.

The United States is Australia’s largest trade and investment partner, with annual two-way merchandise trade between the two countries now worth more than $41 billion, and represents a valuable market for Australian businesses looking to expand internationally.

Austrade’s Senior Trade Commissioner in New York, David Howard, welcomed the expansion of the G’Day USA program to include New York City to further promote Australia’s world-class capabilities, design excellence and innovative products on both coasts of the US.

“Austrade sponsored activities held as part of previous Australia Week programs have assisted participating businesses generate more than $14 million in new export sales. We expect to build upon the success of the past few years through the expanded G’Day USA program and develop new business opportunities on the US east coast.

“G’Day USA: Australia Week 2007 will help promote Australian companies to US consumers, investors and potential partners and to generate further awareness of brand Australia and our country’s commercial capabilities. Events range from trade day exhibitions, business seminars, film premieres, fashion catwalk displays, energy security and climate change forums, as well as in-store promotions of Australian gourmet food and beverages,” Mr Howard said.

Since the introduction of the Australia-United States Free Trade Agreement, the Australian Government has expanded Austrade’s network devoted to the US market. Austrade now provides extensive support for Australian exporters in the US market with representation in 19 US cities, eight specialist industry teams and a dedicated network of US Export Advisers around Australia.

G’Day USA: Australia Week 2007 is produced by the Los Angeles and New York offices of the Department of Foreign Affairs and Trade, Tourism Australia, Qantas Airways and Austrade. For further information on events being held during Australia Week please visit www.australia-week.com

David Howard, Austrade’s Senior Trade Commissioner in New York, is available for media interviews.

ENDS

Media contact

Adam Blight
Mob: 0412 890 599
Email: adam.blight@austrade.gov.au

For further news and information from the Australian Trade Commission (Austrade) visit www.austrade.gov.au/mediacentre.