Austrade media release
19 January 2010
American taste buds will be tantalised by Australian speciality food and beverages during the next two weeks, as more than 25 companies showcase over 70 products across Manhattan, during G’Day USA: Australia Week.
Austrade’s Regional Director for the Americas, Grame Barty, said the ’A Taste of Australia’ promotion will be held for a second year at The Food Emporium’s sixteen stores.
“This annual boutique supermarket promotion builds on the success of the past seven years and demonstrates the ongoing demand for quality Australian specialty and gourmet food and wines,”
Mr Barty said.
"Key reasons are Australia’s diverse food flavours, commitment to the environment, sustainable practices and rigorous food safety standards,” he said.
Austrade’s New York-based Senior Trade Commissioner, Gerard Seeber, said this year’s promotion will see the introduction of many new products, including several varieties of Australian beef and lamb, like boneless sirloin steak, boneless rib eye steak and beef kebabs.
“Australian fine foods have made significant inroads into the competitive fine food and wine marketplace across the US, especially in New York,” Mr Seeber said.
“The Food Emporium, well known for its range of fine food, exceptional quality, service, taste and style fits well with our promotion of Australian products.
“Some of the new products which will feature at the Food Emporium include: Arnott’s Tim Tams, red wine vinegar from Cobram Estate, Farm by Nature Chocolate Bars, Brookfarm Macadamia Nut Muesli and Tasmanian Rain Stillwater,” Mr Seeber said.
Other products include Greg Norman Wagyu beef, olive oil from Redisland and Pinnaroo Hill, award-winning cheeses by Mil Lel Parmesan, King Island Dairy Roaring Forties Blue and Yarra Valley Dairy Marinated Feta; and Australian beers from Coopers and James Boag’s will be available.
“Shoppers who purchase two or more items from The Food Emporium’s Bridge Market store during the promotion will receive a limited edition donna hay tea towel designed by Donna Hay. A collection of her cook books will also be on sale,” Mr Seeber said.
The supermarket promotion is supported by the Australian Made, Australian Grown Campaign (AMAG).
The United States continues to be a valuable market for Australian businesses looking to expand internationally. In 2008-2009 the US was Australia’s third largest trading partner with two-way trade valued at $53.1 billion.
Austrade has a network devoted to the US market, providing extensive support for Australian exporters and assisting US companies to invest in Australia.
G’Day USA: Australia Week 2010 is produced by the Department of Foreign Affairs and Trade, Austrade, Tourism Australia and Qantas Airways. In addition to the founding partners, Australia Week is supported by the State Governments of New South Wales, Victoria, Queensland and South Australia and around 33 sponsors.
For further information on events held during Australia Week please visit www.australia-week.com
ENDS
Media contact
Sarkis Khoury, Senior Media Adviser, Ph: 02-9390-2118, M: 0414 401 072
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