Australia Unlimited: The nation’s new brand (Ministerial)
Media release
14 May 2010
Trade Minister Simon Crean today announced Australia’s new national brand is Australia Unlimited.
This distinctive concept will be the public face of Australia on the international stage in the 21st century.
“Brand Australia is about selling Australia to the world and demonstrating the full versatility and diversity this nation has to offer,” Mr Crean said.
Read the full media release at: http://www.trademinister.gov.au/releases/2010/sc_100514.html
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