Australia’s renowned events specialists at SportAccord Convention
Austrade media release
23 May 2013
Organisers of the world’s biggest sporting events will be able to engage with Australia’s major sport event specialists at the SportAccord Convention in St Petersburg, Russia between 26–31 May.
More than 20 Australian sports events companies will be present to meet with host nation organisers at the official business lounge managed by the Australian Trade Commission, The Business Club presented by Australia Unlimited.
Ian Wing, Austrade’s Senior Trade Commissioner for Russia, said, “The Business Club is a great venue for host nations to meet Australian specialists who offer a wide range of products and services”.
“Australians have a track record of helping host nations do the job while the Club is also the right place to meet discreetly with decision makers from other host nations,” Mr Wing said.
Since the 2000 Sydney Olympics, Australia’s sport event specialists have earned stellar reputations for providing host nations with high quality services in such areas as operational planning and management, security, broadcasting, surface technologies and event cleaning.
At the 2012 London Olympics, about 50 Australian firms completed some of the most significant projects for the Games.
Among dozens of projects, Australians managed the development of the A$2.2 billion Olympic Village project (Lend Lease), built the iconic pink and blue synthetic hockey pitch (Advanced Polymer Technology) and originated the creative engineering behind the Olympic Cauldron (FCT Flames)
Australian sport events firms present at Sport Accord this year will include:
- Intelligent Risks specialises in providing strategic advice on security, transport, risk and emergency management. The firm has advised six Olympics, five Commonwealth Games, and three FIFA world cups.
- Event Knowledge Services provides a full suite of consulting services and knowledge transfer support across the total event landscape, including know-how, information and solutions which are scaled to suit the needs of major events.
- MI Associates provides business and strategic planning, operational services such as feasibility studies, bid and venue development.
- Great Big Events produces sport and trophy presentations including medal ceremonies, common domain entertainment.
Greg Bowman, the Managing and Creative director of Great Big Events, said “SportAccord attracts the most esteemed assembly of sporting administrators from right around the globe”.
“So for us, it represents the best opportunity to connect with our key customers, to make new connections, and to reveal genuine business opportunities in the segment,” he said.
The SportAccord Convention in St Petersburg next month is expected to attract about 2000 delegates from over 80 countries along with about 200 media representatives.
Sporting event organisers from the Sochi 2014 Winter Olympics, the Incheon 2014 Asian Games, the PyeongChang 2018 Winter Olympics, the FIFA 2014 World Cup, and the Rio 2016 Olympics in Brazil are expected to be present.
And organisers from the FIFA 2022 World Cup Qatar, along with the bidding cities for the 2020 Olympics–Tokyo, Madrid and Istanbul– are also expected to be present in St Petersburg.
ENDS
Media contact
Ashley White
Manager, Major Sporting Events, Austrade
Mob: +61 408 523 873
Mob: +7 916 917 6892 (Russia)
Appendix– sample of Australian firms at SportAccord, St Petersburg
- Intelligent Risk, Neil Fergus, Chief Executive
Security, risk, transport and emergency management security services
Projects include six Olympics, five Commonwealth Games, three FIFA World Cups and political summits
- Diane Bernstein Design, Ms Diane Bernstein, Chief Executive Officer
Master planning, competition and noncompetition venue design, operational architecture
For example, technical consultant for Tokyo 2020 Bid, strategic consultant to London Olympic Delivery Authority
- Event Planning Group, Mr Andrew Sharp, Chief Executive Officer
Planning and delivery specialist for Summer and Winter Olympics
For example, overlay project and cost and venue management for London 2012
- Infostrada Sports, Mr Steve Dettre , Event Services Director
Producing, distributing and publicising sports content
For example, full news service and athlete facts for Delhi 2010 Commonwealth Games
- Lisa Hindson Consulting, Ms Lisa Hindson, Principal
Integrated strategic and operational planning and project management
For example, consultant for operational planning and bid for Rio 2016 Olympics
- Great Big Events, Greg Bowman, Managing and Creative Director
Produces sport presentations including medal and trophy ceremonies and common domain entertainment
For example, for the Sydney, Athens, Beijing and London Olympics
- PTFI Media, Mr Patrick Furlong, Director
Broadcast and media services to a broad range of bid committees and organising committees
For example, bid development and presentation to FIFA for 2022 World Cup Qatar.
- Repucom, Ms Lynne Anderson, Managing Director, Asia, Australia and New Zealand
Sponsorship and branded content analysis
For example, sponsorship valuation for the International Cricket Council (ICC)
- Camatic Seating, Mr David Fisher, Chief Executive Officer
Design and manufacture of stadium/arena seating solutions (general admission to VIP suites)
For example, seating for NFL Superbowl (Dallas 2011), Rugby World Cup 2011 (Eden Park)
- Murdoch Consulting, Ms Jacqui Murdoch, Director
Event and project management, particularly strategic governance and venue operations
For example, governance for Rio 2016 Olympics, venue client servicing for London 2012
- MI Associates, Mr Hugh Taylor , Director
Strategic planning, operational services (feasibility studies, bid and venue development)
For example, project planning, event operations and management services for Rio 2016
For further news and information from the Australian Trade Commission (Austrade) visit www.austrade.gov.au/mediacentre.
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