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Aussie pyrotechnic expertise behind Delhi spectacular

Austrade media release

30 September 2010

The pyrotechnic expertise of Sydney-based company Howard & Sons Pyrotechnics will be on show for the world during the opening and closing ceremonies of the 2010 Commonwealth Games in Delhi.

After visiting Delhi in 2009 on an Australian trade delegation tour, Howard & Sons Pyrotechnics presented their products and services to the Commonwealth Games organising committee and ceremony producers. Following this presentation, the company submitted a tender, and won.

Howard & Sons Pyrotechnics Director of Displays, Andrew Howard said, “We produced the Melbourne 2006 Commonwealth Games Ceremonies pyrotechnics displays and worked with the crew from Wizcraft Entertainment, who produced the handover Delhi 2010 segment in the Melbourne closing ceremony.

“Four years later we are in Delhi and looking forward to a spectacular production,” Mr Howard said.

“Howard & Sons Pyrotechnics use computerised firing systems, integrating music, lighting, image projection and close proximity pyrotechnics, so the audience is guaranteed one magnificent spectacle,” he said.

A world leader in the field of pyrotechnics, Howard & Sons is a well-established, globally renowned company responsible for some of the world's most outstanding fireworks productions.

“We have two 40-foot shipping containers for fireworks and specialist equipment on hand to produce the pyrotechnics,” Mr Howard said.

“There is a crew of 22 pyrotechnic specialists from Australia working for a month on-site in Delhi during the lead up to the Games, both the Opening and Closing ceremonies, followed by dismantling of our equipment afterwards,” he said.

Credits include New Year’s Eve celebrations across Australia, Royal Show celebrations across Australia, the 2010 Edinburgh Military Tattoo, Sydney; and numerous international events like the City of Shenzhen 50th Anniversary Celebrations, China; New Zealand Skyshow and Skytower Opening; various Rugby World Cup ceremonies; and National Day Celebrations in Doha, Qatar.

Mr Howard said Austrade’s India team helped them during their initial trade tour to Delhi in 2009, by arranging introductions and in-market meetings as well as providing advice on doing business in India.

Business Club Australia is the Australian Government’s official business networking program at the 2010 Commonwealth Games in Delhi.

Manager, Ashley White said, “Led by Austrade, the program has a proven track record, engaging over 36,500 international business people at major global sporting events like the Sydney and Beijing Olympics and the FIFA World Cup in South Africa.

“With 22 events over 11 days of competition, Business Club Australia will showcase the best of Australian expertise, technology and innovation, creating exciting opportunities for Australian and Indian businesses to network and do business.

“It is a great opportunity to get a feel for the Indian market, which is one of Australia’s fastest growing trading partners, reflecting the strengths of our two countries,” Mr White said.

The introduction of Australian suppliers to international games and events is a combined effort of Austrade, Industry Capability Network (ICN) and the Australian International Sporting Events Secretariat (AISES). This initiative has the support of the Australian Government’s Supplier Access to Major Projects (SAMP) program and the state governments of Victoria, New South Wales and Queensland.

Available for interviews:

Mr Ashley White, Manager, Business Club Australia, Austrade
Mr Andrew Howard, Director of Displays, Howard & Sons Pyrotechnics


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