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Australia Week in China

Australia’s largest ever trade mission to China commenced in Chengdu this week, with the Minister for Trade and Investment, Andrew Robb, leading a delegation of more than 700 representatives from 564 organisations to the country.

The four-day mission is part of Australia Week in China (AWIC), a Government initiative to enhance Australia’s trade, investment, education and tourism engagement with China.

China is Australia’s largest trading partner, with two-way trade reaching $130 billion last year. However there is significant potential for ongoing growth driven in part by China’s changing middle class demography. The increasingly “western” tastes and lifestyle choices of China’s growing middle class is opening up new opportunities for Australia’s international businesses.

AWIC highlights these opportunities and increases understanding of how business is done in China. Over the course of the program, Australian delegates from a range of industries with potential for increasing business with China, will participate in a series of events in Shanghai, Beijing, Chengdu, Guangzhou and Hong Kong. They will have the opportunity to meet and network with their counterparts and hear from senior Chinese and Australian Government ministers and officials.

Video

Take a look at the Highlights from Australia Week In China video, which provides a great overview of AWIC activities across Guangzhou, Chengdu, Beijing and Shanghai.

 

 

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Minister Robb cooks some Australian meat at the Meat and Livestock Australia, Diary Australia, and Wine Australia promotion at AWIC
Minister Robb at the Meat and Livestock Australia, Dairy Australia, and Wine Australia demonstration

 

11 April 2014

The final day of AWIC included a gala lunch hosted by the Prime Minister, Tony Abbott. Australian delegates joined their Chinese counterparts and government officials from both sides at a formal banquet in Shanghai.

During this event, Tourism Australia launched its new global campaign, ‘Restaurant Australia’ – a place where, every second of every day, Australians are serving up the best and most unique food and wine experiences in remarkable locations.

 

10 April 2014

Minister for Trade and Investment, Andrew Robb, spoke at the AustCham Westpac Australia-China Business Awards Finalists Breakfast in Shanghai.

 

Minister for Small Business Bruce Billson has a photo with some Australian delegates in Guangzhou. Yes, they are making a valiant attempt to pose in the shape of Australia.
Minister for Small Business Bruce Billson with some Australian delegates in Guangzhou posing in the shape of Australia

9 April 2014

Minister for Trade and Investment, Andrew Robb, launched AWIC in the city of Chengdu.

Mr Robb took part in an Australian meat, dairy and wine industries demonstration and, along with the delegation, also participated in the Australian Business Networking Lunch.

Notably, Austrade’s CEO Bruce Gosper officially signed an MoU to establish the Australian Sichuan Trade and Investment RoundTable. This event was witnessed by Minister Robb.

 

8 April 2014

AWIC is launched in Hong Kong and Guangzhou, with participants attending a discussion on brand and business building in China.

 

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