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Agribusiness to Colombia

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(Last updated: 12 May 2008)

Trends and opportunities

The market

Colombia is highly urbanised and is divided into five geographic regions comprising 32 provinces, called departments. While the population of many Latin American countries is concentrated in just one or two major cities, Colombia’s population is well distributed throughout the country, with one city boasting more than seven million inhabitants and two of them with more than two million inhabitants. There are another 11 cities with populations exceeding 500,000, and 22 cities with more than 100,000 inhabitants. This population dispersion results in several market niches that can signify diversified country risk for an investor.


Colombia is divided into five main geographical areas: the Atlantic coast, the Pacific coast, the Andes highlands, the Llanos Orientales plain and the Amazon basin. The Atlantic coast, part of the Andean Region and Los Llanos Orientales Plain are the cattle business centre of the country.

Colombia has been inplementing beef export plans to the Caribbean Islands and the Andean region. Opportunities exist for Australian companies providing machinery, cost-effective fertilisers and irrigation solutions, genetics, genetics technology, meat procesing technology, feedlot technology and pastures, traceability technology.


On the livestock front, the Brahman market is extensive in Colombia, and requires technical and technological assistance to improve beef production. Protocols were recently approved for the import of bovine semen, embyos and livestock from Australia to Colombia.


Colombian farmers are interested in importing Australian cattle for breeding purposes and to develop their milking herd.


Agriculture and livestock market


Tropical location, the availability of natural resources, and climate diversity are factors that allow Colombia to have a very strong agriculture and livestock sector. According to the Ministry of Agriculture, this sector currently accounts for 14 per cent of the country’s total GDP.  


Over the last few years the agricultural sector has been focusing not only on agricultural development, but also has included industrial processes to strengthen and consolidate the sector. As a result, agri industry activities account for approximately 27 per cent of total industry production and for four per cent of total GDP. 


Colombia is a medium-size sugar cane producer, with only two per cent of world market share. However, it is one of the countries with highest potential since it accounts for three per cent of raw sugar exports worldwide and two per cent of white sugar, with 19 per cent and eight per cent annual growths, respectively.

Ethanol, another sugar cane product, is a substance that may be used as an additive to traditional fuels. Colombia has passed a legislation to reduce CO² emissions by mixing power alcohols with traditional fuels. Law 693 of 2001 mandates that, prior to September 2005, in cities with more than 500,000 inhabitants; gasoline must contain at least 10 per cent ethanol. Since mid-2004, there are four ongoing projects for the production of ethanol, with an average capacity of 150,000L per day. Given the estimates of required ethanol for the new law (1,000,000L per day), there is still space for more investment.


Cattle and dairy products

Cattle raising and related activities have modernised and grown in a sustained and competitive manner. The government has created several tax incentives such as sales tax exemption for milk, cheese and beef sales. Moreover, leather goods have been included in the ATPDEA.


Raising cattle is one of the main rural activity in Colombia, with 37 million hectares supporting approximately 24 million heads of cattle (80 per cent Brahman), two per cent of the world’s total. Of this amount, 57 per cent is devoted to meat production, three per cent to milk production, and 40 per cent to both purposes. Between 1990 and 2003, the average annual growth in number of cattle was one per cent (above the 0.24 per cent world average), allowing Colombia to position itself as the leading cattle producer in the Andean community and the ninth-largest producer worldwide.


Colombia has established itself as the leading milk producer in the Andean community. The potential for growth is still very large since exported volumes are marginal as a proportion of total production. Milk production in the country has grown significantly due to increased internal and external demand. Approximately 98 per cent of internal milk consumption is supplied by Colombian producers.

Opportunities

Colombian cattle raising, beef and milk production are increasing but the big producers are lacking side services such as:

  • Genetics (bovine semen, embryos and livestock)
  • Genetics technology (embryo and semen transfer and collection)
  • Meat procesing (services, technology, machinery and equipment)
  • Enhanced seeds and pastures
  • Agricultural and cattle raising management know-how
  • Fertilisers and enhanced nutrients (manure)
  • Livestock: Australian livestock and genetics free of contamination and diseases have a competitive edge over imports from USA, Canada and Argentina.
  • Traceability solutions (software, hardware)

Another sector that is booming in Colombia due to ethanol production is sugar cane.

  • Sugar cane technology and management (to produce ethanol as well)
  • Fertilisers
  • Equipment and machinery
  • Ethanol production technology
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Tariffs, regulations and customs

Every shipment imported is required to have:

  • Invoice
  • Bill of lading
  • Packing list
  • Proof of insurance
  • Inspection certificate

The National Agricultural Sanitary Service (ICA) is part of the Ministry of Agriculture and controls and supervises the sanitary condition of animals, genetic materials, fresh vegetables, commodities and raw imported agricultural and animal products.


All exports to Colombia must follow established protocols in force between AQIS and ICA.


It is critical that exporters of agribusiness products obtain all the necessary clearances prior to shipping and to ensure that originals of inspection certificates are included with the shipping papers. Failure to do this could lead to significant delays clearing Colombian customs.

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Marketing your products and services

Market entry

Strategic partnerships with major economies provide expanded market access for Colombia’s products and services. Indeed, through major integration agreements, Colombia has access to many countries in LATAM.


Since 1991, Colombia has been engaged in an ambitious modernisation and economic internationalisation process that includes several pacts. These agreements create an export platform that provides Colombia an easy access to the US, European, Asian and Latin American markets.

Entry strategies:

  • Visit the market. Austrade can help organise a visit program with the key contacts. Suggest twice a year visits to start.

  • Search for a local representative or partner. Consider the following when approaching a potential representative:
    • Contacts and coverage in the market
    • Financial solvency
    • Infrastructure to store and deliver products in good condition
    • Marketing and promotional efforts. Experienced representatives know the complexities of the market and can effectively advertise and promote products and services with technical teams.

  • Exporters may need to consider the use of freight consolidators during initial shipments, as orders can be relatively small to begin with.
     
  • Exporters compete on the basis of free on board (FOB) price and quality, so Australian exporters in this sector will face some freight differential disadvantages with competitors from North America and Europe, particularly with regards to airfreight.
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Links and industry contacts

Agribusiness-related sources

Bogota Chamber of Commerce – www.ccb.org.co
Federacion Colombuana de Ganaderos – www.fedegan.org.co
Ministry of Agriculture – www.minagricultura.gov.co
The National Agricultural Sanitary Service – www.ica.gov.co
National Industry Association – www.andi.co

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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