Overview
Australia has a vibrant arts, culture and entertainment community which is known internationally for its unique cultural style, distinct from anywhere else in the world. This uniqueness has contributed to the strong and established export relationship Australia has with the UK, Europe and the US.
Over the past few years, Austrade has seen an enormous growth in the exporting of Australian music, publishing, film, indigenous art and decorative arts. Particularly in new markets such as Asia.
In total, companies working with Austrade in the arts, culture and entertainment sector completed 459 export deals totalling $301,000,000 in 2005-06.
In the music sector, there has been significant export growth amongst companies working with Austrade. Over the past three years there was a 50 per cent increase in the number of deals being done each year amounting to almost $100 million in export sales.
What are the key opportunities?
Significant exporting opportunities exist for the following industries:
- Music
- Publishing
- Film
- Indigenous art
- Decorative arts
Where are the key opportunities?
The US and West Europe continue to present strong opportunities but often prove to be expensive particularly to new exporters. The time difference is also another obstacle. Another major, but sometimes challenging market is Japan.
Asia is proving to be the newest and most active market at present and Austrade is working to build this market further.
Key priority markets in Asia are:
- Taiwan
- Hong Kong
- Singapore
- China
Please see the list of industry country profiles for the arts, culture and entertainment industry at the end of this overview.
How can we help you?
With a network of over 140 overseas locations in more than 60 countries backed by highly experienced and qualified staff, Austrade provides a number of dedicated and tailored services to Australian exporters.
Austrade offers practical advice, market intelligence and ongoing support (including financial) to Australian businesses looking to develop international markets. Austrade also provides advice and guidance on overseas investment and joint venture opportunities, and helps put Australian businesses in contact with potential overseas investors.
For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au.
Useful contacts
Austrade’s arts, culture and entertainment contacts
John Odgers
Senior Export Adviser – Arts
Tel: +61 2 9390 2353
Email: John.Odgers@austrade.gov.au
Matthew Proft
Export Adviser – Arts
Tel: +61 2 9390 2084
Email: Matthew.Proft@austrade.gov.au
Government contacts
Australian Council for the Arts – www.ozco.gov.au
Australian Film Commission – www.afc.gov.au
Australian Film Finance Corporation Ltd – www.ffc.gov.au
Department of Communications, Information Technology – www.dcita.gov.au
Department of Foreign Affairs and Trade – www.dfat.gov.au
State Government Arts Sites – www.ccd.net
General industry contacts
Association of Performing Arts Presenters – www.artspresenters.org
Australian Performing Rights Association – www.apra.com.au
Film
Australian Film Commission – www.afc.gov.au
Australian Film Finance Corporation Ltd – www.ffc.gov.au
Australian Screen Directors Association – www.asdafilm.org.au
Department of Communications, Information Technology – www.dcita.gov.au
Screen Producers Association of Australia – www.spaa.org.au
Music
Association of Independent Record Labels – www.air.org.au
Australian Record Industry Association – www.aria.com.au
International Music Managers Forum – www.immf.net
Publishing
Australian Council for the Arts – www.ozco.gov.au
Australian Publishers Association – www.publishers.asn.au
Australian Society of Authors – www.asauthors.org
Performing arts
Association of Performing Arts Presenters – www.artspresenters.org
Australia Dancing – www.australiadancing.org
Australian Performing Arts Market – www.performingartsmarket.com.au
Visual Arts, Craft, Indigenous art
Art Trade – www.arttrade.asn.au
Australian Commercial Galleries Association – www.acga.com.au
Craft Australia – www.craftaus.com.au
National Association of Visual Arts – www.visualarts.net.au
Last updated: 12 Jul 2007
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