Market profile

When negotiating with Brazilian business people, be aware that they usually think in terms of US dollars. It is important to keep in mind that personal contacts do play an important role in Brazil and can make the difference in doing business deals. Although many Brazilians speak English, some may feel more comfortable in business meetings if an interpreter is present.

Austrade São Paulo recommends that you are accompanied to business meetings by a local contact and that all initial written correspondence with potential business partners be in Portuguese or in English. Avoid using Spanish as a substitute for Portuguese. In business conversations, use titles if any (e.g. Professor, Doctor), and ‘Senhor’ (Mr) or ‘Senhora’ (Mrs). During meetings, use the title ‘Mr’ or ‘Mrs’ and then their first name, not their last name (i.e. Sr Carlos, Sra Julia). They are not very straightforward businesspeople and have a policy of never blatantly saying ‘no’.

More information on doing business in Brazil



  • Imports from Brazil A$752 million
  • Exports to Brazil A$1,800 million
  • Capital Brasília
  • Official Language Portuguese
  • Area 8,358,140 sq km
  • Population 204.5 million


Brazil Showcase
29 Mar 2017
The Brazil Showcase will promote Australia and Brazil as preferential partners in investment, trade, ...

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Country information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Brazil and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


The Department of Foreign Affairs and Trade’s Smartraveller site provides advice for business travellers and tourists going to Brazil. This is regularly updated and should be checked before planning travel.

» read more at DFAT

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