Market profile

Any Australian business looking to conduct business in Hong Kong will need to take local cultural dynamics into consideration. The following is a brief guide to some of the basic considerations business representatives should be aware of.

The exchange of business cards is a must in Hong Kong, so it is advisable to carry a large number and should be presented and received with both hands.

Exporters should send as much documented information about their companies, products and services as possible in advance of their visit. Business visitors must remember to follow up on meetings when they return to Australia. The quality of your agent or representative’s contacts is crucial and business introductions are vital, as companies do not deal with unknown or recommended contacts.

Answer enquiries, proposals, correspondence and invitations as soon as possible. At the very least, immediately send an acknowledgement stating that an answer will follow shortly. If you do not show sufficient interest and speed in your correspondence, your potential customer will easily find another firm who will.


  • Imports from Hong Kong A$4,167 million
  • Exports to Hong Kong A$5,653 million
  • Capital Hong Kong
  • Official Languages Chinese, English
  • Area 1,050 sq km
  • Population 7.3 million


Australia China Business Council (ACBC): North Asia FTA Training Session for SMEs, Townsville
28 Oct 2016
Focusing on the technical aspects of ChAFTA and on the practical side of doing business with China.
The Centre for Customs and Excise Studies, Charles Sturt University: North Asia FTA Training Session for SMEs - Bathurst
31 Oct 2016
North Asia FTA Agribusiness Workshop: a training program to help small and medium sized agribusiness ...
North Asia Free Trade Agreement Information Seminar, Melbourne
2 Nov 2016
Find out about how you can take advantage of Australia's North Asia Free Trade Agreements (FTAs) wit ...
Business SA: North Asia FTA Training Session for SMEs - Renmark
9 Nov 2016
Understand and Utilise FTAs – Maximising your export opportunities and benefits in China, Japan and ...

More Events

Country information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Hong Kong and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


The Department of Foreign Affairs and Trade’s Smartraveller site provides advice for business travellers and tourists going to Hong Kong. This is regularly updated and should be checked before planning travel.

» read more at DFAT

APEC Business Travel Card Scheme

Managed by the Department of Immigration, the APEC Business Travel Card Scheme was developed to make travelling within the 21 APEC member countries much simpler and more efficient.

IP Passport fact sheets

These fact sheets outline foreign Intellectual Property (IP) regimes and some of the issues and challenges which may be faced by Australian exporters.

Are you ready to export?

Austrade’s International Readiness Indicator.

An online tool for new exporters that has been designed to help Australian businesses determine whether their business is ready for exporting.

Test Your Readiness

Become an Austrade member

Here are some benefits of being a member:

  • Create email alerts
  • Quick event registration
  • Set country and industry preferences

Join Austrade Today

Export grants

Need help with preparing and lodging your application? We can provide independent consultants to assist.

EMDG applications can be lodged by approved consultants.

Visit the Consultants page

How Austrade can help

Austrade provides information, advice and range of trade services to assist Australian businesses reduce the time, cost and risk associated with exporting.

Help from Austrade