ICT to Japan
Trends and opportunities
- Cloud computing and big data management
- Diversification and management of mobile device
- Information security
- Smartphone and mobile service solutions
- Sustainable ICT (ITS, green IT, smart grid/city)
- Agri ICT / Food security and network system
- Image/speech recognition/embedded technology.
Why is this market attractive for Australian companies?
- The economy of Japan is the third largest in the world by nominal gross domestic product (GDP) and fourth largest by purchasing power parity.
- The software industry is expected to grow five per cent per annum from 2012 to 2017 (Source: Ministry of Internal Affairs and Communication: ICT Witepaper 2013FY - Japanese).
- In 2013 Japan’s mobile content market was estimated at JPY1.07 trillion – A$11.4billion, a 27 per cent increase from the previous year (Source: Mobile Contents Forum, Press release 24 July, 2014 – Japanese).
- Continued growth in the application of ICT in cross disciplinary industry sectors.
Marketing your products and services
Doing business in Japan differs from Australia and companies should consider:
- Japan’s strongest ICT import partner is the USA and the market is influenced strongly by American ICT vendors.
- The decision making process can be lengthy.
- The need for a local presence is paramount as Japanese customers seek strong on the ground support.
- Finding a suitable partner is not easy, understand key players and the market.
- Localisation is an issue, but customisation is greater (Australian firms often underestimate the cost undertaken by Japanese partners in localising products).
Key ICT events in Japan
Links and industry contacts
Communications and Information Network Association of Japan
Japan Electronics and Information Technology Industries Association
Japan Information Services Industry Association
Ministry of Internal Affairs and Communications
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