Market profile

With a population of 126.9 million, Japan is the third largest global economy (Source: International Monetary Fund, The World Economic Outlook (WEO) 2013). The Japanese market is characterised by consumers with high levels of disposable income and companies with a strong global orientation and willingness to invest in sustainable, long-term products and services.

More information on doing business in Japan.

Japan's market insights and opportunities

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  • Imports from Japan A$22,736 million
  • Exports to Japan A$42,214 million
  • Capital Tokyo
  • Official Language Japanese
  • Area 364,560 sq km
  • Population 126.9 million


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