Working with China

Information for Business

Resources to assist your business to be China ready:

China- Australia Free trade Agreement (ChAFTA)

Information on the China Australia Free Trade Agreement and opportunities for tourism businesses is available here.

Doing business with China

Before entering the China business market, there are a number of factors to take into account including culture, politics and business etiquette. Austrade can help Australian companies familiarise themselves with local market conditions, as well as assist in developing export opportunities through a range of in-market and Australian-based services.

Please start by reviewing the extensive information about doing business in China.

China's payment systems deliver new opportunities for tourism

The China e-commerce payment systems, led by the Alibaba Group’s Alipay and WeChat, are fast replacing cash and promise new opportunities to facilitate spending in tourism, education and online sales.

Today, in most Chinese cities, shoppers no longer need to carry cash. They can use mobile wallets like Alipay to transfer money, pay their bills, check their bank balance, buy bus tickets or top up their mobile phone credit. They can then go shopping online and can pay for their products all through the same app.

Alipay can be used in some restaurants and shops as a credit card alternative, but can also do more than just paying at the cash register. The app can influence consumers to walk into a particular store, through the combination of crowdsourced reviews and incentives dangled by merchants from within Alipay.

The Australian tourism sector is likely to benefit significantly from greater acceptance of these new payment platforms and Austrade is currently investigating ways tourism businesses can take advantage of this technology.

Tourism Research Australia forecasts Chinese tourism to be worth $27.5 billion to the Australian economy by 2024–25. Alongside this, we can expect continued rapid development in electronic tools used by Chinese visitors to research, book, pay for and manage travel to Australia – and the social media tools they use to share their experiences back home.

Already, Alipay and WeChat have growing acceptance for bookings with airlines, travel agents and hotels. On 24 August, InterContinental Hotels Group (IHG) announced a deal to allow Chinese guests to pay via Alipay for online and mobile bookings at its hotels worldwide, starting in China and expanding internationally from 2017.

The new generation payment tools will help drive additional spending, particularly smaller items and impulse buys. For merchants, platforms like Alipay are appealing because they don’t need dedicated hardware: a QR code and an account are all that’s needed, once the supporting banking infrastructure exists.

For more information on e-commerce in China and the opportunities it can provide, go to www.austrade.gov.au/e-commerce