Approved Destination Status (ADS) scheme
Appointment of new Compliance Monitoring Agency (CMA) for the ADS scheme
Austrade has appointed a new provider as the Compliance Monitoring Agency for the ADS scheme. Ernst & Young have been appointed following a competitive selection process conducted by Austrade. The new contract will commence on 1 July 2016.
Over the coming months, ITOs and TGs may be contacted by representatives of the new CMA. We would like to take this opportunity to remind you in accordance with section 6.4 of the ADS Code of Business Standards and Ethics, you must fully cooperate with all compliance monitoring activities of the CMA.
The new CMA officers will identify themselves by showing you the CMA identification card. If in doubt, please do not hesitate to contact the ADS Unit on 1800 048 155 or ADS@austrade.gov.au
Find out more about the CMA
The new ADS Code of Business Standards and Ethics is now available
On 8 December 2014 Austrade released the new ADS Code of Business Standards and Ethics. The new code sets out the responsibilities of inbound tour operators and tour guides operating within the ADS scheme. The new code took effect on 19 January 2015 and is available in English (PDF, 948KB) and Chinese (PDF, 743KB). Please note if there are differences between the English and Chinese code, the English code will prevail.
What is the ADS scheme?
The Approved Destination Status (ADS) scheme allows Chinese tourists to travel to Australia in guided groups. Tourist visas under the ADS scheme are only available to people travelling in tours organised by outbound tour operators (OTOs) approved by Australian and Chinese government authorities.
In 1999 Australia was one of the first western countries to be granted ADS status. Since then, Australia has hosted over one million ADS tourists. Currently, about 35 per cent of leisure tourists from China are ADS tourists.
The objectives of the scheme are to restore integrity, competition and fair trading to the Chinese inbound group market and to empower Chinese tourists with knowledge and choice so they can exercise their consumer power in the market.
To ensure ADS tourists receive a quality experience inbound tour operators (ITOs) and tour guides in Australia and OTOs in China are subject to a selection and monitoring process. For a list of ADS approved ITOs and tour guides see the key documents list below. For a list of the ADS approved OTOs in China please visit the ComLaw website.
The ADS unit recently produced a number of informative videos about the ADS scheme. Please take a look at our three minute video on the ADS scheme.
What are the benefits of the ADS scheme?
China is Australia’s fastest growing and highest spending inbound tourism market. In 2013-14 Chinese visitors spent A$5.25 billion in Australia, an increase of 16.3 per cent from the previous year. Tourism forecasts estimate the Chinese inbound market will be worth A$8.48 billion in 2020.
Australia’s position as one the first western destinations to be granted ADS gave it a strong start in marketing its tourism product to China. Australia’s ADS status allows Tourism Australia (TA) to market directly to Chinese consumers.
The success of the ADS scheme has also helped to strengthen the whole Australia-China tourism relationship. Australia and China's commitment to fostering the growth of sustainable and quality tourism was reinforced through the signing of a five-year memorandum of understanding (MOU) between the Australian Government and the China National Tourism Administration on the ADS scheme in August 2006. This commitment was reaffirmed through the signing of a broader MOU on strengthening tourism cooperation in April 2011.
What is Austrade’s role?
Austrade manages Australia’s ADS scheme in conjunction with the Department of Immigration and Border Protection (DIBP) and TA. Austrade’s main functions under the ADS scheme are:
- Approving ITOs and tour guides to join the ADS scheme
- Ensuring ITOs and tour guides comply with the ADS Code of Business Standards and Ethics
- Working with DIBP and other Government agencies to address issues related to the ADS scheme such as tourism quality and the supply of Chinese speaking tour guides
- Managing the ADS Advisory Panel which provides an interface between the Australian Government and the tourism industry on ADS matters.
- Maintaining the Australia-China tourism relationship through an annual China Tourism Dialogue where senior Australian and Chinese government officials meet to discuss a range of topics including the ADS scheme, visas, marketing and research.
TA is responsible for marketing Australia to Chinese consumers and for working with OTOs to equip them with the knowledge and skills to create and sell high quality tour packages to Australia.
DIBP is responsible for the immigration aspects of the scheme. DIBP is responsible for granting ADS visas and in conjunction with the China National Tourism Administration they approve OTOs to sell ADS tour packages and apply for ADS visas on the tourists’ behalf. DIBP also assists Austrade to approve ITOs and tour guides to join the ADS scheme.
Apply to join the scheme
Austrade welcomes applications from ITOs and tour guides to join the scheme at any time. Please visit the ITO or tour guide pages to access the application form.
If you have questions or would like more information on the ADS scheme contact Austrade’s ADS unit during business hours (8:30am to 5pm, Monday to Friday).
Phone: 1800 048 155