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(Last updated: 13 Jul 2007)
Trends and opportunities
The market
Australia is now the preferred destination for overseas study by Indonesians and is the number one educational provider to Indonesia. It has a long and established relationship with Indonesia and while the relationship was originally aid-based, it has expanded considerably over the past decade to become a more cooperative one, based on mutual benefit. However, Australian aid is still important, particularly in the field of education where Australia is the largest direct aid donor.
The government-to-government relationship on education and training between Australia and Indonesia is an active one. The Australian Embassy in Jakarta through the Department of Education, Science and Training has been actively promoting Australian capabilities in training to various Indonesian government agencies.
Opportunities
Studies undertaken by Indonesian students in Australia include:
- short courses
- university degrees
- higher education
- vocational education
- school education
- English language courses
Australia is working closely with Indonesia on a range of education projects designed to enhance the exchange of information and cooperation, particularly in the areas of policy development and management in a decentralised environment. The projects reflect mutual areas of priority, which also enables Australia to demonstrate its capability in education and training.
There are now more than 300 agreements between Australian and Indonesian institutions under which collaborative projects and staff/student exchanges occur. Joint ventures also include offshore provision of courses and services, aid projects involving upgrading of vocational education, university upgrade programs and many other interrelated activities. These collaborations and joint ventures follow large-scale deregulation of the education industry back in 1999.
There are ranges of government and private institutions which provide post-school vocational training. The challenge for this sector is to provide training and skills development that is flexible, responsive and relevant to the needs of the industry.
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Tariffs, regulations and customs
Indonesian customs use a tariff schedule based on the Harmonized Commodity Description and Coding System for classifying goods. Since 1 January 2004, the ASEAN member nations, including Indonesia, have collectively undertaken to implement the ASEAN Harmonized Tariff Nomenclature. As a result of Indonesia's membership of Association of South East Asian Nations (ASEAN) some tariffs and duties have been reduced for intra-ASEAN trade.
Value added tax (VAT) is levied on most imports and the rate is 10 per cent.
Industry standards
The Indonesian body that monitors the quality of higher education is Badan Akreditasi Nasional Perguruan Tinggi (The National Accreditation Board for Higher Education, Ministry of National Education).
In order to improve the quality, competitiveness and competence of Indonesian human resources, the Indonesian Ministry of Education and Culture has announced a regulation to govern the program of joint venture/affiliation of foreign institutions with existing local institutions at the tertiary level.
The regulation allows foreign institutions to form management contracts, twinning programs or joint ventures with Indonesian institutions. Graduate students will obtain degrees from both institutions. Degrees obtained by distance learning programs will not be recognised or accredited by the Indonesian Ministry of Education and Culture.
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Marketing your products and services
Market entry
Australian education providers are advised to consider the Indonesian education calendar when marketing their program. June is the graduation month for high school students in Indonesia, therefore it is the best time to invite students to enrol for universities.
For university students, there is also a graduation program in January. Postgraduate program providers should also consider beginning their promotion programs in September.
Besides the timing, education providers need to consider the type of promotions that suit their type of program (ie. direct approach to students with the assistance of high school teachers will be appropriate for TAFE providers, although this type of promotion might not be necessary for postgraduate programs).
There are several ways to promote Australian education services in Indonesia, including:
- Appointing agents to represent Australian institution’s interest in the Indonesian market.
- Participating in educational exhibitions.
- Directing advertisement in local publications.
- Twinning arrangement with local institutions.
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Links and industry contacts
Education-related resources
The Australian Alumni organisation (IKAMA) – www.ikama.or.id
Australian Education International (AEI)
Counsellor Education Science & Training (CEST)
Australian Embassy
Jalan HR Rasuna Said Kav, C15-16
Jakarta Selatan 12940
Indonesia
Tel: (62 21) 2550 5549
Fax: (62 21) 2550 5572
Australian Education Centre
Wisma Budi Building, 5th Floor
Suite 502, Jalan Rasuna Said Kav C6, Kuningan,
Jakarta Indonesia
Tel: (62 21) 522 9675
Fax: (62 21) 521 3745
Government, business and trade resources for Indonesia
Directorate General Customs and Excise - Indonesia – www.beacukai.go.id
Department of Education, Science & Training (DEST) – www.dest.gov.au
AusAid – www.ausaid.gov.au
ADB projects information – www.adb.org
World Bank – www.worldbank.org
Jakarta Stock Exchange – www.jsx.co.id
Surabaya Stock Exchange – www.bes.co.id
Wright Investors' Service – http://profiles.wisi.com/profiles/Indonesia.htm
Indobiz – www.indobiz.com
CIA World Factbook – www.cia.gov/cia/publications/factbook/geos/id.html
IndoExchange – www.IndoExchange.com
TradeIndonesia.com – www.tradeindonesia.com
Service providers
PT Citra Buana Masindo (AJM Resources Publishing and Gold Group Asia/Pacific Pty Ltd)
Gedung Masindo
Jl. Cikajang No.56, Kebayoran Baru
Jakarta 12170
Indonesia
Tel: (62 21) 723 3444
Fax: (62 21) 723 3555
Email: masindo@rad.net.id
AAJ Associates/RSM International (Bird Cameron)
Samudera Indonesia Building 3 and 3 A Floor
Jalan Letjen S Parman Kav 35
Jakarta 11480
Indonesia
Tel: (62 21) 530 7889
Fax: (62 21) 566 3569
Email: aaj@aaj.co.id
PT Taylor Nelson Sofres Indonesia (Frank Small and Associates)
Menara Thamrin Suite 1401
Jl MH Thamrin Kav 3
Jakarta 10250
Indonesia
Tel: (62 21) 230 2788
Fax: (62 21) 230 2794
Email: jakarta.office@id.tnsofres.com
PT Data Consult Inc.
Jalan Pulomas Raya No. 31
Jakarta
Indonesia
Tel: (62 21) 475 3226 or 475 3302
Fax: (62 21) 475 3227
Australian resources
The Department of Foreign Affairs and Trade (DFAT) - www.dfat.gov.au/geo/indonesia/index.html
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Contact details
The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.
Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.
Austrade:
- Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
- Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
- Administers the Export Market Development Grants scheme.
- Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
- Provides advice to the Australian Government on its trade and investment development activities.
- Delivers consular, passport and other government services in designated overseas locations.
A list of Austrade offices (in alphabetical order of country) is available.
More information
For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au |
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