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Pakistan

Education to Pakistan

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(Last updated: 29 Oct 2008)

Trends and opportunities

The market

There is substantial demand in Pakistan from students, parents and employers for private quality higher education along with a willingness and capacity to pay comparatively high fees.


Government institutions no longer enjoy the reputation they had 20 years ago. Despite the spacious campuses of premier institutions, such as Punjab University, Government College University Lahore and Karachi University, are no longer perceived as institutions of high academic standards.


At the core of this deterioration is the public examination system which, by repeating the same questions every few years, rewards rote learning over intellectual dexterity. The resultant lack of comprehension and thinking skills has meant that degrees from government universities and colleges no longer serve as screening devices for selecting graduates in the job market.


Even so, there is a strong desire to achieve a high result in the Secondary School Certificate Exams (SSCE) and the Higher Secondary School Certificate Exams (HSCE). The government-run schools, and many private institutions, serve as tuition centres to prepare students for the board exams but rarely providing quality education and opportunities for intellectual growth.


The Federal Ministry of Education in Islamabad has overall responsibility for education in the country. The provincial education departments are responsible for duties such as curriculum development, teacher training and, in collaboration with local universities, for examination and certification. Overall, public spending on education has never exceeded four per cent of gross national product (GNP), and of this the largest proportion goes to the higher education sector.


There are approximately over 130 colleges and universities based in the major cities of Pakistan. The demand for places exceeds their availability. While the private sector has had some impact in soaking up the excess demand for places, there are a significant number of people for whom studying abroad is the preferred option.

Opportunities

Approximately over 10,000 Pakistani students travel overseas for further studies every year.


Private institutions are seeking affiliations with universities abroad to ensure they offer information and training that is of international standard.


In response to increased trade competition and need for a high performing work force, the Government of Pakistan is strongly emphasising vocational training. Australia’s vocational education and training (VET) system delivers training that is practical and career-oriented could service some of this demand.


The online delivery of programs has potential where Pakistani residents wish to enhance their skills, but are not able to undertake long-term study out of the country. Hospitality is one area where distance education is a preferred option.

Competitive environment

The USA, the UK and Australia are the three destinations most popular with Pakistani students. Most students at the Bachelor’s or Master’s Degree level locally are looking for opportunities to study abroad, often while they complete their Pakistani studies.


An overseas qualification improves chances of gaining a better opportunity in the job market.

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Tariffs, regulations and customs

The Federal Board of Revenue, Government of Pakistan has detailed information on Pakistan tariffs and regulations.

Industry standards

Education in Pakistan is based primarily on the British system.


Ten years of primary/secondary school is followed by college, where two more years of higher secondary schooling or intermediate study takes place. This entails specialised preparation for specific areas of future study, eg. students wishing to undertake medical studies must choose the ‘pre-medical’ group of subjects.


Two more years of education are then completed for a Bachelor’s degree. Professional and technical areas such as medicine and engineering take an additional four to five years after intermediate.

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Marketing your products and services

Market entry

In the general education market, Australia is cost competitive. The high quality and consistency of Australian education standards (not appreciated highly enough within Pakistan), along with lifestyle and climate, are major selling points.


Australian education providers are advised to consider the Pakistan education calendar when marketing their program. Besides the timing, education providers need to consider the type of promotions that suit its programs. Attending the major education exhibition series is an efficient means to gauge the market and gain the intelligence to plan market entry strategies.


In general, Internet penetration and usage is low in Pakistan. However, Austrade’s surveys suggest that within the target market of potential overseas students, there is almost 100 per cent usage rate. The Government of Pakistan is encouraging this trend by reducing the cost to students of accessing the Internet.

Distribution channels

Different promotional channels are in place, ie. institutions, individual visit programs, agents, mini exhibitions and Dawn Education Expos.


We always recommend institutions to work with local education agents in Pakistan market. For assistance, please contact Austrade. 

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Links and industry contacts

Education-related resources

Higher Education Commission
Sector - H-9
Islamabad, Pakistan
Tel: +92 51 925 9201 or 925 9202
Fax: +92 51 925 9203
Web: www.hec.gov.pk


Ministry of Education, Government of Pakistan
Pakistan Secretariat, Block D
Islamabad, Pakistan
Tel: +92 51 9201 401, 9201 864
Fax: +92 51 9202 851, 9203 245
Web: www.moe.gov.pk

Government, business and trade resources for Pakistan

Board of Investment – www.pakboi.gov.pk
Government of Pakistan – www.pakistan.gov.pk
Federal Board of Revenue, Taxation Department – www.fbr.gov.pk 
Ministry of Finance – www.finance.gov.pk

Service providers:

Financial

Institute of Chartered Accountants of Pakistan – www.icap.org.pk
Institute of Cost and Management Accountants of Pakistan – www.icmap.com.pk

National Bank of Pakistan – www.nbp.com.pk
State Bank of Pakistan – www.sbp.org.pk

Logistics

Aero Asia International – www.aeroasia.com
British Airways – www.britishairways.com
Emirates – www.emirates.com
Pakistan International Airlines (PIA) – www.piac.com.pk
Singapore Airline – www.singaporeair.com
Thai Airline – www.thaiair.com

Media

Business Recorder – www.brecorder.com
The Dawn Newspaper – www.dawn.com
Jang Group – www.jang-group.com
Pakistan Times – http://pakistantimes.net  

Australian resources

Australian High Commission Islamabad
Constitution Ave and Ispahani Rd
Diplomatic Enclave No. 1, Sector G-5/4
Islamabad
Pakistan


Postal address:
PO Box 1046
Islamabad
Tel: +92 51 8355 500
Fax: +92 51 282 0112
Email: consular.islm@dfat.gov.au

Opening hours:
8.00am to 4.30pm, Monday to Thursday
8.00am to 12.30pm, Friday

Pakistan's representatives in Australia may be contacted at:

Pakistan High Commission in Canberra
4 Timbarra Crescent
O’Malley ACT 2606
Tel: +61 2 6290 1676, 6290 1879 or 6290 1031
Fax: +61 2 6290 1073
Email: parepcanberra@internode.on.net
Web: www.pakistan.org.au


Consulate General of Pakistan, Sydney
Level 7, 32 Martin Place
Sydney NSW 2000


Postal address:
GPO Box 5256
NSW 2000, Australia
Tel: +61 2 9222 1806 or 9222 1807
Fax: +61 2 9222 1824
Email: parepsydne@comcen.com.au

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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