Future Unlimited

About Future Unlimited

In June 2011, the Australian Government announced a new brand – Future Unlimited – for promoting Australian education internationally.

The new brand recognises the decision to invest in an international education is ultimately driven by the desire for a better future. The perceived return on investment in education – future income, life satisfaction, choice – is what matters most.  

Future Unlimited repositions Australian education. It moves the conversation beyond lifestyle and affordability, and focuses on the outcomes of an Australian education. The new positioning highlights the global relevance, practicality and quality of our institutions, along with their innovation, creativity and focus on the future.

Future Unlimited reassures students, and their parents, that their investment in an Australian education will be returned in the form of better career and life opportunities; it implies global career options; and reflects the idea of pathways and internationally recognised qualifications and skills.

Future Unlimited promotes Australian education, whether delivered onshore or offshore, among prospective international students or other purchasers of education and training services.

Ultimately, the new brand says that an Australian education delivers a future unlimited.

Who can use the brand?

The Future Unlimited brand has been created for organisations whose core business is Australian education and training or its marketing and promotion internationally.