News and Opportunities
Austrade update 6 July 2011
06 Jul 2011
Austrade Update provides news about recent Austrade activities of interest to the education sector.
On this page:
New look Study in Australia website
Austrade is pleased to announce the launch of the refreshed Study in Australia website: www.studyinaustralia.gov.au. The new site maintains all the functions of the former site with the addition of a vibrant new look and feel, reflecting the Future Unlimited brand, improvements to the navigation structure, a new campaign window on the homepage and, shortly, the addition of detailed profile information about featured institutions.
The site will be promoted via new Future Unlimited material, logo licensing opportunities, a digital marketing campaign commencing in the coming months, and the promotion of the brand and website at forthcoming Austrade education events offshore in numerous markets.
Further development of the site will continue during the next 18 months, commencing with a thorough review of the purpose, function and audiences for the site. This process will include opportunities for consultation with stakeholders, in addition to target audience research. The ongoing redevelopment will see the integration of more interactive content and social media channels to ensure an online experience consistent with contemporary expectations, the consolidation of the overseas web presence into a single site, and new content tailored to individual markets and audiences, supporting the Future Unlimited brand positioning.
Women in Global Business – Speaker Series – Sydney, Melbourne, Perth, Brisbane, Canberra, Adelaide and Hobart
The Women in Global Business program, a joint initiative of the Australian, State and ACT Governments, is pleased to invite you to the 2011 national Speaker Series in July. Join a half-day seminar to listen to and learn from prominent business women who are succeeding in global business.
Case study speakers are drawn from a variety of industry sectors representing an array of products and services. These women will provide valuable insights and practical advice on how you can enter global markets and expand your business internationally.
To find out more and register, visit the Women in Global Business website.
Strong turnout of German-Australian alumni at Berlin event
Austrade Frankfurt joined with allies including the Australian Embassy, Australian universities and the German Australian Alumni Network (DeAN) to hold an alumni reunion in the Australian Embassy in Berlin on 27 May 2011.
The half-day event began with a networking lunch, followed by professional development sessions in business, engineering, arts and law presented by legal and business experts and Australian researchers.
The sessions provided an excellent opportunity to showcase the latest research developments in Australia while also fostering an informal network of goodwill ambassadors to help position Australia as a high-quality education destination in Germany.
Approximately 80 alumni attended the event, making it one of the largest Australian alumni reunions organised in Germany in recent years. Graduates were from Bond University, University of Queensland, University of New South Wales, Australian National University, University of Western Australia, University of Adelaide, Queensland University of Technology, University of Sydney and University of Melbourne.
Education frontliners meet and reenergise
On Wednesday 22 June 2011, more than 50 representatives from Malaysian education agencies, placement centres of education institutions (public and private), and scholarship providers attended an Austrade Education Briefing in Kuala Lumpur.
Key presenters from Australian Education International (AEI) and Department of Immigration and Citizenship (DIAC) provided insights, updates and opportunities in the market for the attendees, with the objective to assist and support the primary promoters of Australian education in the country.
Mr Paul Martins, Austrade’s Senior Trade and Investment Commissioner for Malaysia provided the welcome address and invited attendees to participate in the working committee for the forthcoming Australian Education Excellence Showcase (14–16 October 2011) in Kuala Lumpur. He also provided a background to the Australia Malaysia Institute (AMI) and invited them to submit proposals for the AMI grants funding. Ms Louise McSorley, Counsellor (Education) AEI, gave a presentation on the ESOS Review, insights from the International Student Survey 2010, and some key changes in the Australian education policy. Ms Maria Psiroukis, First Secretary, DIAC, spoke on the introduction of biometrics, the review of visa assesement levels and e-health.
UniLodge Pty Ltd’s Chief Operating Officer, Ms Eleanor Davidson, spoke about UniLodge’s suite of student accommodation services.This was well received and demonstrated the Malaysian student need for suitable accommodation and related services.
The Austrade team provided an overview of the key messages presented to Australian stakeholders on the Malysian education market and the opportunities it presents. Collectively the updates to the Australian education ‘worker bees’ in Malaysia provided a platform for them to understand the rapidly changing market in Malaysia and to be updated with relevant information which will help in all endeavours to sustain Australian education’s prominent position in the market . The event also provided a good networking opportunity for key players in the Australian education industry in Malaysia.
Such activities are a key element of Austrade’s global agent engagement strategy.