News and Opportunities
Future Unlimited brand licenses top 200
27 Jun 2012
Obtaining a Future Unlimited brand licence is proving popular, with more than 200 institutions applying to use the brand. Access to the brand includes the Future Unlimited video, which is now available in seven languages and has had around 15 500 views on YouTube in more than 150 countries since February.
The Future Unlimited brand has been enthusiastically received across the education sector. To date, 217 organisations have applied for a brand licence. Holding a brand license enables organisations to obtain electronic files for the Future Unlimited logo and potentially other brand assets, such as images, fonts and colour palettes, as well as layouts for posters, brochures and merchandise.
The Future Unlimited video is now available in Arabic, Korean, Indonesian, Italian, Portuguese, Russian, and Spanish, and will be available soon in Chinese, Turkish and Vietnamese. It is free to use and can either be shared through Austrade’s YouTube Channel or downloaded from the Austrade brand library. Almost 60 organisations have downloaded it for use outside of YouTube.
Apply to license the Future Unlimited brand.
Enquiries about the brand should be directed to Education.Brand@austrade.gov.au
The brand has been implemented in all Austrade-run education events and campaigns, such as the recent Australian Pavilion at the annual NAFSA Conference & Expo and the China Careers Fair, while also being used by brand partners in marketing activities promoting Australian education.
Since June 2011, the Australian Government has been using the new Future Unlimited brand to reposition Australian education internationally and the Future Unlimited Video has been developed to bring the brand to life and showcase Australian education and training in a creative, innovative and engaging way.
Austrade recently held 10 presentations about the brand around Australia. The content of the brand information sessions is now available online.