News and Opportunities
Future Unlimited brand program reaches 250 licensees
26 Mar 2013
The Future Unlimited licencing program has reached 250 licenced organisations, with recent licensees including Navitas and IDP.
The licensing program enables organisations whose core business is Australian education or international education marketing to leverage the brand (including its assets and the investment made in brand promotion by Austrade globally) and contribute to repositioning Australia internationally.
The Navitas Group has signed a universal licence that allows for all on-shore Navitas providers to use the full suite of Future Unlimited brand assets including images, fonts and colour palettes as well as layouts for posters, brochures and merchandise.
IDP Education has also signed a global Future Unlimited brand licence, allowing the entire IDP network to co-brand with the Future Unlimited logo. In support of this, IDP developed dedicated co-branding guidelines that demonstrate how to use both brands effectively in the promotion of Australian education internationally.
While each institution and agency has its own marketing messages, Future Unlimited brings these messages together to raise the profile and preference for Australian education. The experience of recent licensees illustrates that by collaborating as a sector, we can achieve greater awareness and impact internationally.
For more information about the brand, and the obligations of licensees, visit the Austrade website.