Contributing to the building of a
sustainable international
education sector

utility-emailutility-printutility-pdfContact usChange to standard fontChange to large font

Tailored services

Austrade provides a range of tailored services to support the international engagement strategies of Australian education and training providers, including:

  • Help with international market selection including help assessing market potential; information and advice on education services suitability; and information specific to education services including market barriers and regulations.
  • Identification of relevant international contacts including potential partners, agents or customers; relevant foreign regulatory agencies and authorities; local market or industry experts; or other specialist external service providers.
  • Assistance with market entry and expansion such as market entry and strategy advice including tailored research; marketing and promotional advice; assistance and introductions for setting up a presence in an international market; and appointment programs, including business matching.
  • Identification and follow-up of specific international education opportunities including dissemination of qualified overseas business opportunities; facilitation of meetings in Australia with international education representatives and providers; and advice and assistance to follow up identified opportunities.

Notes on Pricing

The Australian Government Cost Recovery Guidelines requires Austrade to recover costs where we work intensively in the direct interest, and for the benefit of, an individual Australian entity. As a result, tailored trade services that require more than two (2) hours of Austrade time are charged on a fee-for-service basis. These services are charged at a standard hourly rate (A$275).

All education services are guided by the Framework for International Marketing and Promotion of Australian Education and Training, endorsed by the Minister for Trade on 13 January 2011.

Accessing Austrade services

Before contacting Austrade for assistance, education providers should undertake the following tasks in preparation:

  • Consider if the organisation is ready to provide international education services and be sure to understand exactly what is involved. Essential information includes the Education Services for Overseas Students (ESOS) legislative framework, which sets out the regulatory requirements for delivering international education services.
  • Build an international engagement strategy:
    • consider which countries hold the best prospects and opportunities for the institution
    • conduct research to understand the key characteristics of each market
    • identify events overseas that can be leveraged to promote education courses or services
    • visit overseas markets to learn more about particular requirements
    • consider subscribing to Austrade’s Market Information Package (MIP), a useful service that provides market intelligence and opportunities for the international education sector.
  • Develop a brief for Austrade which includes:
    • Samples of your marketing collateral
    • international engagement plans
    • an outline of your ideal partner
    • any desired contacts to meet during an overseas visit.

After this preliminary work is complete, contact Austrade to speak with an education advisor about available assistance: telephone on 13 28 78 or email

Market Information Package

The Market Information Package (MIP) provides market intelligence, opportunities, analysis and student data to support Australia’s international education sector.

About the Market Information Package

twitter-bird-light-bgs.pngFollow us @Austrade_Ed

International student data

Market profiles

More markets

Latest news

Chilean mining survey reveals workforce skills needsMIP subscribers only
Wednesday, July 29, 2015
Deadline extended for Peru's virtual language development programsMIP subscribers only
Wednesday, July 29, 2015
Private Indonesian university seeks IELTS partnerMIP subscribers only
Tuesday, July 28, 2015

More news and opportunities

  • Future Unlimited

    Future Unlimited logo

    The Future Unlimited brand has been created for Australian education, training, marketing and promotion agencies.

    Find out how to use the brand

  • How Austrade can help

    Austrade provides services to support the international engagement strategies of Australian education providers.

    Austrade Services

  • AIE 2025

    Austrade is working with the international education sector, including non-traditional players, to develop AIE 2025, a long-term market development plan for the next decade.

    Read more about AIE 2025

Site Information

Austrade makes no warranty, express or implied as to the fitness for a particular purpose, or assumes any legal liability for the accuracy or usefulness of any information contained in this document. Any consequential loss or damage suffered as a result of reliance on this information is the sole responsibility of the user.