Overview
Education is Australia's second largest services export sector behind Tourism. Over the last 10 years the industry has achieved 15 per cent average growth per annum according to The Australia Bureau of Statistics.
What are the key opportunities?
Over 344,000 international students chose to study in Australia in 2005, with 47.5 per cent (163,930) of these students taking Higher Education (HE) programs.
The Vocational and Technical Education (VTE) sector achieved the highest level of growth, up 13.9 per cent on 2004 to 66,086 students in 2005. The ELICOS sector was also a strong performer with 6.3 per cent growth, and enrolments increasing to 64,966 students.
The only sector in decline over 2005 was the schools sector with a drop of 8.2 per cent in enrolments.
Where are the key opportunities?
The largest source country for Australian Education providers is still China at 24 per cent of the total enrolment figures. Of the top 10 countries, the strongest growth was recorded by India at 33.5 per cent and China at 17.8 per cent.
The following is a list of the top ten markets for Australian Education:
- China
- India
- Korea
- Hong Kong
- Malaysia
- Japan
- Thailand
- Indonesia
- USA
- Singapore
Other education events
Both private and public sector agencies coordinate events overseas to promote Australian education and support the attraction of international students to Australian institutions. To find out more refer to the following websites:
- AEI - the Australian Government International Education Network
The international arm of the federal Department of Education, Science and Training. This is a partnership between the Australian Government and the education and training community, with a network of offices and representatives around the world - mostly in Asia. It also works in partnership with Austrade in Brazil and some offices in Europe to deliver education promotion services.
Link to: AEI Event Calendar.
- IDP - Calendar of Events
An independent, export development and marketing company owned by a range of shareholders that include Australia's 37 universities. With national offices in Sydney and Canberra and an international network of 63 offices in 35 countries, IDP is involved in international student recruitment, market research, project development and international English language testing.
Australia's education exports
Education represents a A$13.7 billion export industry for Australia (according to ABS statistics YTD July 2008). According to student visa data published by AEI in July 2008, VET student enrolments grew by 44% , ELICOS by 23.4%, Schools by 10.94% and Higher Education up 4.6% over the previous year. Participation in international education exhibitions continues to be the primary marketing and recruitment channel for Australian education institutions. Austrade organises a series of exhibitions throughout the world to support the export aims of Australian education providers.
Austrade education exhibitions are designed to:
 provide students and parents with first hand information on study opportunities in Australia
- strengthen the image and reputation of Australian education institutions internationally
- assist in recruitment of students for intake in the next academic year and beyond
- help Australian institutions develop/enhance their relationships with new and existing partners
- complement other in-country marketing efforts of individual institutions
- win market share for Australia in overseas education services
Terms and conditions of participation
The primary purpose of Austrade education exhibitions is to provide Australian education and training providers the opportunity to market to, counsel and recruit prospective clients (students or otherwise) on available courses of study and training, and where appropriate, make formal offer of places at their institutions.
Who can attend?
Austrade education exhibitions are open to Australian education and training providers with current CRICOS registration, where applicable. Additional selection criteria applies and is noted under the first clause of the Terms and Conditions.
CRICOS registration
CRICOS registration, where applicable, is required by institutions seeking to participate in Austrade Education events. Austrade accepts no responsibility for an applicant's failure to comply with CRICOS registration procedures. It is a legislative requirement to include a providers CRICOS number of promotional literature for international exhibitions and this should be provided upon the Austrade Application Form. For more information on CRICOS, please refer to the following website: http://cricos.dest.gov.au.
New Exporter Development Program
Institutions approved onto the New Exporter Development Program by Austrade have the opportunity to participate in an exhibition as part of their designated market-entry program. These institutions will receive the standard package plus a number of free services commensurate with their entitlement under the NED Program. Companies already signed to the NEDP should consult their Export Adviser before applying to this event.
How can we help you?
With a network of 110 overseas offices in more than 60 countries backed by highly experienced and qualified staff, Austrade provides a number of dedicated and tailored services to Australian exporters.
Austrade offers practical advice, market intelligence and ongoing support (including financial) to Australian businesses looking to develop international markets. Austrade also provides advice and guidance on overseas investment and joint venture opportunities, and helps put Australian businesses in contact with potential overseas investors.
In the education industry, Austrade runs international trade fairs, seminars and other events designed to assist Australian Education providers engage with local students and agents in the markets and achieve enrolments for their institutions.
Austrade is also able to offer business matching services to institutions seeking agents or offshore partners for their programs.
For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au.
Useful contacts
Government contacts
Australian Education International – www.aei.gov.au
Department of Education, Employment and Workplace Relations – www.deewr.gov.au
Education and Training International – www. premiers.qld.gov.au
Department of Education and Training Western Australia – www.det.wa.edu.au/education
The Victorian Department of Education and Early Childhood Development – www.education.vic.gov.au
Study Melbourne - www.studymelbourne.com.au
Department of Education and Children's Services South Australia – www.decs.sa.gov.au
Study Adelaide – www.studyadelaide.com
Department of Employment Education & Training, Northern Territory – www.education.nt.gov.au
Department of Education Tasmania – www.education.tas.gov.au
ACT Department of Education and Training – www.det.act.gov.au
Perth Education City - www.pertheducationcity.com.au
General industry contacts
IDP – www.idp.com
ACPET – www.acpet.edu.au
ISANA – www.isana.org.au
English Australia – www.englishaustralia.com.au
TAFE Directors Australia – www.tda.edu.au
Export advice
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Mr Peter Mackey
Senior Industry Adviser - Education & Training
Telephone: +61 2 9390 2926
Facsimile: +61 2 9390 2052
Mobile: +61 416 059 776
E-mail: peter.mackey@austrade.gov.au |
Ms Anna Lin
Industry Adviser - Education & Training
Telephone: +61 2 9390 2913
Facsimile: +61 2 9390 2052
Mobile: +61 434 652 059
E-mail: anna.lin@austrade.gov.au |
Last updated: 16 Oct 2008
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