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New Zealand

Energy and utilities to New Zealand

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(Last updated: 31 Jul 2007)

Trends and opportunities

The market

The energy and utilities industry contributes around three per cent to New Zealand’s Gross Domestic Product (GDP) and employs around 9000 people. Total yearly electricity production is approximately 9500 gigawatt hours. New Zealand 's energy consumption is growing by about two per cent a year. In comparison, energy demand is growing by 2.5 per cent per annum in Australia and at over four per cent in the overall Asia-Pacific region.


Beginning in the 1990s, the New Zealand Government instituted policies to bring competition, deregulation and private enterprise to the electricity industry.


The New Zealand Government separated the energy industry into distinct areas:

  • generation
  • transmission
  • wholesale electricity market
  • distribution
  • retail

The government divided the state-owned electricity generation and gas assets between the Electricity Corporation of New Zealand (ECNZ) and a new competitive entity, Contact Energy. The government legislated for power companies to separate their distribution (lines) and energy retail businesses, and restricted cross-ownership. 


The company, M-co – established in 1993 as a joint venture company by the electricity industry – was set-up to design, implement and operate a wholesale electricity market in New Zealand. M-co continues to act as the administrator of the market.


The New Zealand electricity market went live on 1 October 1996.


Contact Energy acquired nine retail energy businesses in 1998. Contact Energy is largest supplier of energy to business and consumers in New Zealand with over 620,000 customers in New Zealand. The government privatised Contact Energy in 1998 via a public and private share float.


E CNZ was separated into three competing state-owned enterprises: Genesis Energy, Mighty River Power and Meridian Energy Limited. These businesses remain state-owned.


The transmission system remains a state monopoly. Transpower, as a state-owned enterprise, is the grid operator, scheduler and dispatcher for the wholesale market. A number of public and trust-owned distributors (line companies) are responsible for connecting premises to the grid system.


Renewable resources, mainly hydro (over 60 per cent) and geothermal (over 6 per cent), meet around 75 per cent of New Zealand’s electricity demand. South Island hydroelectricity generation accounts for two-thirds of total hydro-generated power while the North Island accounts of all the geothermal electricity generation.


Natural gas (over 20 per cent), coal, wind and landfill gas are the other methods of power generation.


With more than 60 per cent of electricity generated by hydro stations, New Zealand is extremely vulnerable to adverse weather conditions for electricity supply. Low inflow rates into the South Island’s hydro lakes threatened supply security in 2001 and 2003.


In response, the New Zealand Government amended the Electricity Act in 2004 to have the Electricity Commission take control of the New Zealand electricity market from the self-regulating bodies, the MARIA Governance Board (MGB) and the Rules Committee of the NZEM.


The government strengthened the Electricity Commission and made it responsible for ensuring excess generation capacity to compensate for dry periods. A levy on all electricity use financed the cost of building the excess capacity. The events of this period caused a rationalisation of the generators and retailers of energy supplies.


New Zealand’s gas reserves are depleting rapidly, with the main Maui gas field due to be depleted by 2007.


There have been some recent successful oil finds in New Zealand, but, with the existing known gas supplies in NZ due to run out in 2015, NZ will be forced either to prospect for new gas or import supplies.

Opportunities

The general areas in the New Zealand energy and utilities industry which can provide opportunity for Australian suppliers include:

  • Renewable energy technology, including wind
  • Electricity co-generation, such as biomass
  • Electricity network system augmentation
  • Distributed electricity generation
  • Small water and waste water reticulation systems

In respect to water and wastewater, the major trend is small reticulation systems for small communities, particularly in the case for wastewater. New, inventive and economical systems for this type of application are always of interest.


Specific New Zealand projects in development include:

  • Genesis Energy E3P Project (400 MW)
  • Transpower upgrade to the core NZ national grid
  • Watercare, Project Hobson, sub-marine sewerage pipeline

Competitive environment

The New Zealand market has a sophisticated energy trading market conducted through M-co’s Internet-based system, COMIT. This system is primarily used by the seven main generator/retailers trading at 244 nodes across the transmission grid. Up to 80,000 orders are placed each day.


Competition for retail customers varies across the country but since 1999, when full retail competition was introduced, customers have switched at a rate of about 12 per cent per annum.


The largest electricity-using sector is industry including aluminium smelters, iron and steel works, several pulp and paper mills and large dairy factories.


The New Zealand market will require new generation capacity to meet future demand and replace depleted resources and energy generation companies are looking at alternatives such as distributed generation, micro hydro-stations, co-generation and other renewable resources. 


Changes in regulatory environment and the competitive structure are being considered to ensure that private investment continues to develop the energy capacity. Government decisions on supply security, delays in project approvals, carbon-tax, water rights, environmental impacts and consumer protection are some factors affecting investment decisions.

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Tariffs, regulations and customs

Under the Australia-New Zealand Closer Economic Relations Trade Agreement (ANZCERTA) or commonly (CER) any product that has 50 per cent or more Australian content may enter New Zealand duty free. Depending upon the product, Australia has (up to) a 15 per cent tariff advantage over other countries.


Goods and services tax (GST) at 12.5 per cent applies to all products, both local and imported. GST is levied at each point of sale. In the case of imported goods, New Zealand Customs collects the GST (based on the cost, insurance and freight (CIF) value) at point of entry before releasing the goods.


The Chambers of Commerce can arrange a carnet in advance for non-saleable show or sample goods otherwise GST applies. To receive a refund for GST paid on show or sample goods, the Australian company would have to register for GST in New Zealand (or use a customs agent or associated company registered for GST in New Zealand). 


Suppliers of goods and services must register for GST if their gross turnover exceeds NZ$40,000.


New Zealand Customs have a system of pre-lodgement to allow imported goods to go through a pre-arrival customs clearance after providing information including:

  • flight/shipping number and date
  • house airway bill number/bill of lading
  • number of packages
  • gross weight
  • freight charges
  • freight payment arrangements (pre-paid or on collection)

The regulators of the New Zealand energy and utilities are:

The May 1998 changes in the Copyright Act 1994 meant that New Zealand no longer prohibited parallel importing of products. This means authorised distributors may no longer have exclusive distribution rights in New Zealand over copyright products sourced overseas. 

Industry standards

The electricity industry is deregulated but it is required to comply with specific government legislation.


Standards for the water/wastewater industry are available from the New Zealand Water and Waste Association.

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Marketing your products and services

Market entry

Due to the nature of the industry, local support and service will need to be provided. This means that in most situations a local agent or representative would need to be appointed or local offices established. We recommend speaking with Austrade Auckland to discuss these options.


Most organisations involved in energy and utilities are using the Internet in some capacity. Whether it is to market their products, sell their services, or provide information to customers, the Internet is an invaluable selling tool which has now become more of a necessity than a competitive advantage. Without an Internet presence an Australian supplier will have difficulty with credibility.

Distribution channels

Local, established distributors and agents are the most common and effective distribution channel when exporting products to the New Zealand energy and utilities market. The most common method of securing representation through a distributor is to visit the market. Austrade Auckland can facilitate introductions.

Transport

New Zealand’s internal transport networks are extensive and efficient. Distribution is relatively easy due to short travel distances. Distribution costs can be higher than Australia due to the broad geographic spread of a relatively small population.


The major ports of entry are Auckland, Wellington, Christchurch, Tauranga, Napier and Nelson.


International airports are located in Auckland, Hamilton, Wellington and Christchurch.

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Links and industry contacts

Energy and utility-related resources

Electricity Commission – www.electricitycommission.govt.nz
New Zealand Wind Energy Association – www.windenergy.org.nz
Energy Efficiency and Conservation Authority ­– www.eeca.govt.nz
Electricty Networks Association – www.electricity.org.nz
Standards New Zealand – www.standards.co.nz
Institute of Professional Engineers of New Zealand – www.ipenz.org.nz
e.nz-magazine – bi-monthly magazine of the Institute of Professional Engineers of New Zealand


Contact Energy Limited
Level 1, Harbour City Tower
29 Brandon St,
Wellington, New Zealand
Tel: (64 4) 499 4001
Fax: (64 4) 499 4003


Genesis Energy
Private Bag 3131
Hamilton, New Zealand
Tel: (64) 0800 436 374


Mighty River Power
Corporate Office
Level 19
1 Queen Street
PO Box 90399
Auckland, New Zealand
Tel: (64 9) 308 8200
Fax: (64 9) 308 8209
Email: enquiries@mightyriver.co.nz


Meridian Energy
Level 2
15 Allen Street
Te Aro
Wellington 6001, New Zealand
Tel: (64) 3 353 9500
Fax: (64) 3 353 9501


Transpower
Level 7
Transpower House
96 The Terrace
PO Box 1021
Wellington, New Zealand
Tel: (64 4) 495 7000
Fax: (64 4) 495 7100

Government, business and trade resources for New Zealand

The New Zealand Government – www.govt.nz 
Statistics New Zealand – www.stats.govt.nz
New Zealand Government's ‘online’ strategy – www.e-government.govt.nz 
New Zealand Companies Office – www.companies.govt.nz
New Zealand Department of Labour – www.dol.govt.nz
New Zealand Inland Revenue Department – www.ird.govt.nz
New Zealand Treasury – www.treasury.govt.nz
Transit New Zealand – www.transit.govt.nz
Chambers of Commerce – www.chamber.co.nz


NZ Customs Department – www.customs.govt.nz
17-21 Whitmore Street,
Wellington, New Zealand
Tel: (64 4) 473 6099
Fax: (64 4) 473 7370

Postal asddress
PO Box 2218
Whitmore Street
Wellington, New Zealand


New Zealand Overseas Investment Commission – www.oic.govt.nz
PO Box 2498
Wellington, New Zealand
Tel: (64 4) 471 3838
Fax: (64 4) 471 3655

Financial

ANZ Banking Group – www.anz.co.nz 
ASB Bank – www.asbbank.co.nz
Bank of New Zealand – www.bnz.co.nz 
The National Bank of NZ – www.nationalbank.co.nz 
WestpacTrust – www.westpac.co.nz
Baycorp ­– www.baycorp.co.nz
Dun and Bradstreet – www.dnb.co.nz/default.htm
IT Investment Network – www.itinvestment.co.nz

Logistics

Air New Zealand – www.airnz.co.nz
Qantas (in NZ) – www.qantas.com.au/regions/dyn/home/qualifier-region-nz
Rail and Ferry Travel – www.interislander.co.nz
Rail and Ferry Freight – www.interislanderbookings.co.nz/freight/default.asp

Service providers

Tenderlink – www.tenderlink.com
NZ Telecom Yellow pages – www.yellowpages.co.nz

Media

Stuff – www.stuff.co.nz
The National Business Review – www.nbr.co.nz
The New Zealand Herald – www.nzherald.co.nz
The Dominion Post – www.dompost.co.nz
The Press – www.thepress.co.nz
Scoop – www.scoop.co.nz
Otago Daily Times – www.odt.co.nz
Xtarmsn – www.xtramsn.co.nz

Australian resources

Australian High Commission – www.australia.org.nz
72-78 Hobson Street
Thorndon
Wellington, New Zealand
Tel: (64 9) 473 6411
Fax: (64 9) 498 7118


New Zealand Consulate-General – www.nzembassy.com
Level 10, 55 Hunter Street,
Sydney NSW 2000
Tel: (61 2) 9238 0280
Fax: (61 2) 9238 0182


Australian Department of Foreign Affairs and Trade – www.dfat.gov.au/geo/new_zealand/index.html

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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