Australian export case study An Australian entrepreneur of Polish descent is reshaping a traditional business model in Poland.
Shemek Wisniewski has integrated logistics and marketing, sales and account management to help Australian automotive parts manufacturers increase sales, profits and brand awareness in Europe.
Called Ozparts – Shemek Wisniewski’s company offers a hybrid model that reduces the hassles for its Australian clients by combining logistics, distribution and account management.
“Clients benefit from lower costs, a greater potential customer base and the ability to maximise stock performance,” Mr Wisniewski said.
The idea of creating a logistics platform servicing European automotive parts wholesalers and retailers came to him few years ago when he could see that there was a definite and unfulfilled market need.
“To compete with European wholesalers, Australian companies need have quick delivery of their products,” he said, “and the only way to do this is to establish a stock of products in the region.
“There is also a need to find and establish a distribution network and to manage it. This can be done from Australia, of course, but it requires time, money and ongoing human resources,” Mr Wisniewski explained.
He said that the Australian Trade Commission – Austrade – assists Australian automotive companies gain a foothold in overseas markets.
“Austrade’s contacts and position enables it to open some doors that might be difficult or impossible for individual companies to open.”
With a strong network now of direct customers in Europe and a large number also being serviced directly from Australia, Mr Wisniewski is looking forward to the challenge of expanding his customer base in the years ahead. |