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(Last updated: 06 Aug 2008)
Overview
The fruit and beverage export industry in Australia remains consistently strong with Asia forming its biggest market. While other food categories fell in export value during 2004-05, fruit, vegetables and nuts rose by eight per cent to A$616 million. This accounted for about three per cent of the total value of food exports.
In 2004-05 approximately 195,000mt of vegetables were exported around the globe at a value of A$160 million, and 302,500mt of fruit valued at A$456 million. The main vegetable products included fresh carrots, asparagus, onions, cauliflower and potatoes, predominantly exported to Japan, Malaysia and UAE. Fresh fruit lines mainly included oranges, grapes and apples and were exported to the USA, Hong Kong, Malaysia.
Australia is considered a niche, high quality exporter of fruit and vegetables and has some supply advantages in the world market due to its ability to supply in the counter seasons to the northern hemisphere.
(Sources: Horticulture Australia, Australian Bureau of Agricultural and Resource Economics and Australian Food Statistics 2005, DAFF)
Key opportunities
One of the key opportunities for Australian exporters is to export counter seasonal products to northern hemisphere markets such as the USA, EU, Hong Kong and Japan. This includes apples, citrus, mangoes, stone fruits, onions and asparagus to name a few.
Other opportunities include the demand for high quality packaged fresh products to North and South East Asia to countries such as Japan, Singapore, and Hong Kong.
The biggest market for Australian fruit and vegetable exports is Asia with the key markets being Japan, Hong Kong, Singapore and Malaysia. This is followed by NZ, the USA and the EU.
New growth markets such as China and India have recently opened up opportunities for citrus and apple products respectively.
Priority markets based on volume, competitive pricing and traditional business in the Australian fruit and vegetable market include:
How can we help you?
With a worldwide network of highly experienced and qualified staff, Austrade provides a number of dedicated and tailored services to Australian exporters.
Austrade offers practical advice, market intelligence and ongoing support (including financial) to Australian businesses looking to develop international markets.
Austrade also provides advice and guidance on overseas investment and joint venture opportunities, and helps put Australian businesses in contact with potential overseas investors.
For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au.
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