Chapters
Chapter 1: It’s more than a game... the export of sport
In order to celebrate the Beijing Olympics, this opening chapter focuses on the economics of special events. It include essays on the Athens Olympics, the Commonwealth Games, the FIFA World Cup, Cricket, Exporting Aussie Rules, the Rugby World Cup in France, the role of women in sport, and the trade and investment benefits of doing business around special events like the Beijing Olympics.
Chapter 2: Trading up
This chapter will focuses on global trade issues including the WTO, APEC, the trade implications on climate change and the new research on why and how Australian businesses go global (the so-called ‘beyond exporting’ literature).
Chapter 3: North East Asia
This chapter focuses on Australia’s key trading partners especially China (the PRC and ‘Greater China’ including Taiwan and Hong Kong), but also Japan and Korea. There are also essays on Asian Demographics, Urbanisation and new trends in society and culture in North East Asia.
Chapter 4: South Asia, South East Asia and the Pacific.
This chapter focuses on the mighty rise of the Indian economy, the economies of the ASEAN region and the often ignored (by vitally important) Pacific markets.
Chapter 5: Europe, the Middle East and Africa
This chapter tackles the big themes of ‘Europhobia’, EU expansion, Turkey and the New Europe, the Middle East beyond oil and the new developments in the resources sector of Africa.
Chapter 6: The Americas
This chapter looks to the new Latin America including the emerging Andean markets such as Peru, established players such as Chile, and the industrial giants of Brazil and Mexico. There are also some new essays on United States and Canada.
Chapter 7: That’s Entertainment… exporting popular culture
Finally, the penultimate chapter of the book looks at the economics of popular culture, demographics, and the interactions between the economy and society in Australia. The essays will include the popular title on the economics of Kath and Kim, The Wiggles, Steve Irwin as well as articles on Australia Day, Anzac Day, Generation Y, the role of women, immigration, indigenous culture and assorted topics. This chapter shows that economics can be fun and that globalisation is more a part of our lives that we think. |