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Profiled industries in this market

Health and medical to Lebanon

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(Last updated: 19 Jul 2007)

Trends and opportunities

The market

The overall Lebanese economy has grown at an average of approximately four per cent per annum over the last few years, however; an accumulating public debt is hampering economic recovery. The government operates (relatively) free market and liberal trade policies. Services account for over two-thirds of the value of the economy, industry about 20 per cent and agriculture approximately 10 per cent.


The public health sector in Lebanon has been severely damaged by the 1975–91 civil war. Many hospitals and community clinics were closed down, while others have suffered severe structural damage. This is compounded by the affect of damaged civil infrastructure, where medical facilities experience events such as the intermittent loss of sewerage works and drinking water. In the reconstruction period, the Lebanese Government was only able to deliver basic health support services, principally to low-income individuals.


There has been a substantial expansion in the provision of private health facilities, off-setting in part the deterioration in the public health sector. New private hospitals have been built, and others modernised, that provide international standards of care and treatment.


The range of private sector activity extends from community clinics and private hospitals, through to charity associations and insurance companies, and is the foundation of health services in the country. Over 90 per cent of health services are provided by private hospitals.


There are a number of different health insurance programs – offering full or partial cover – funding patient’s use of private health facilities. As well as private health insurance companies, schemes are run by public agencies, such as the Ministry of Health, Ministry of Defence, National Social Security Fund and the Interior Security Forces, and private philanthropic organisations; only an estimated 10 per cent of patients are hospitalised at their own immediate expense.


The private hospital sector is the only provider of advanced medical technologies in the country. It is private hospitals that actively train and develop the specialisations of medical and paramedical students, in collaboration with universities and related institutions.


Despite the trauma of war, Lebanese health standards still compare relatively well with other countries in the Middle East. The average life expectancy in Lebanon is 72.3 years, compared with 70.3 years in Syria and 71 years in Egypt. Lebanon also has a patient/doctor ratio of 670:1, compared with 1320:1 in Egypt (and approximately 400:1 in Australia).


While health services of Lebanon are overall in poor condition, education standards are regarded as being of high quality. Lebanon has a literacy rate of 91 per cent, and higher education in the country is considered amongst the best in the Arab world.


Most Lebanese have access to some form of health services. The numbers of qualified health personnel are also expected to increase with the return of many highly educated Lebanese from self-imposed exile.

Opportunities

A few Australian companies are represented in the Lebanese market. The following areas in the Lebanese health and medical sector represent potential opportunities for Australian exporters:

  • Hospital/medical equipment
  • Diagnostics and pathology
  • Pharmaceutical and vaccines
  • Services and consultancy

The World Bank is implementing a new Country Assistance Strategy in Lebanon covering the years 2006–2009. Contingent on Lebanon tackling structural and fiscal reforms and improving social indicators, the concessional lending program could provide up to US$700 million to assist Lebanon’s transition from reconstruction to development.

Competitive environment

The USA is very active in the Lebanon market, both commercially and through US aid organisations. France has a significant commercial relationship with Lebanon – an extension of the historical relationship between the countries, especially during the period between the first and second World Wars. Italy and Germany are two other European Union countries with strong trading relationships with Lebanon.

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Tariffs, regulations and customs

There are no restrictions on the importation of hospital and medical equipment. Import duties vary according to the type of products – and can range up to 40 per cent.

Industry standards

The Lebanese Ministry of Health is responsible for administering standards and accreditation.

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Marketing your products and services

Market entry

The best market entry strategy in Lebanon is finding a competent local partner. A local representative is needed to promote products and to access projects in a timely and effective manner. Lebanese importers are active at industry exhibitions – particularly the Medica (Düsseldorf) and Arab Health (Dubai) trade shows – in search of new companies to represent.


Beside attending or participating in trade exhibitions, Australian suppliers can create awareness by:

  • Holding professional seminars and workshops
  • Advertising in specialist magazines/journals
  • Personal representations

Distribution channels

There are established distribution channels for medical consumables and pharmaceuticals, although only a few companies have a country-wide reach. Distribution channels for other health and medical products and services are less available and comprehensive.


It is important to be very careful in the selection of an agent; Austrade Beirut can assist in the selection process given its network in this field.

Transport

The Port of Beirut is the main port of Lebanon and the largest on the eastern Mediterranean seaboard. Tripoli is Lebanon’s second largest port (and city) and is a specialist facility for certain types of solid bulk cargo. Other significant commercial ports include Chekka and Jounie.


Lebanon is re-developing its railway system which ceased to operate during the civil war period. Some sections are now operational.


Beirut Rafic Hariri International Airport (formerly Beirut International Airport) is Lebanon’s only operational commercial airport and serves as the hub for the country’s national carrier, Middle East Airlines (MEA). It is situated 5km south of the city centre.

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Links and industry contacts

Health and medical related resources

Ministry of Public Health – www.public-health.gov.lb/index.shtml

Government, business and trade resources for Lebanon

Bank of Lebanon ­– www.bdl.gov.lb

Central Administration for Statistics – www.cas.gov.lb

Ministry of Economy and Trade – www.economy.gov.lb

 

Customs authority

President du Counseil Superieur des Douanes Libanaises
Administration des Douanes
Rue Verdun Beyrouth Liban, Beirut
Tel: (961 1) 867 962
Fax: (961 1) 630 731

 

Beirut Chamber of Commerce and Industry - www.ccib.org.lb
PO Box 11801
Beirut
Tel: (961 1) 353 390
Fax: (961 1) 865 802
Email: anasr@ccib.org.lb

Australian resources

Embassy of Lebanon – www.lebanemb.org.au
27 Endeavour Street
Red Hill ACT 2603
Tel: (02) 6295 7378
Fax: (02) 6239 7024

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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