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Peru

Information and communications technology to Peru

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(Last updated: 08 May 2008)

Trends and opportunities

The market

Telecommunications and information technologies are priority sectors for the Peruvian Government and its economy. Along with mining and tourism they constitute a key engine of growth for investment, technological advancement and education.


The Peruvian telecom market was liberalised in 1998, and the country enjoys free competition in all telecom sectors. Despite liberalisation, telecommunications are largely in the hands of one single company, Telefónica del Perú (Tdp), which still has a near monopoly in the local fixed-line market (96 per cent) and also dominates the mobile sector.


At just over eight per cent, Peruvian fixed-line teledensity is among the lowest in Latin America. This can be blamed on high interconnection rates, low GDP per capita, fixed-to-mobile substitution, TdP's hegemony, and geographical inaccessibility.


Long-distance calls service, on the other hand, are enormously competitive, stimulated by the multicarrier system introduced in April 2002. There is no limit to the number of long-distance licensees. Besides TdP, the main long-distance carriers are: IDT Perú, Americatel Perú, Impsat Perú, Convergia, Orange and Telmex Perú. TdP’s long-distance revenues have been steadily decreasing as well as its international long-distance market share.

In Peru, as proven elsewhere, even the poorest people are willing to pay for telecommunications services. Low-income markets have a business potential. The challenge for the regulator is to enable a wide range of possible service providers, business models, and technologies to address these markets, and for the operators to tailor their service offerings to the particular needs and means of low-income users.

Although much of Peru’s population is poor, living in urban areas without essential services or in scattered rural and remote areas, this does not detract from the benefits of adopting basically a market approach to delivering telecommunications services to them.  

Peru’s Ministry of Transport and Communications (MTC) has published a proposed decree laying out the conditions for the implementation of mobile number portability (MNP). Three stages for implementation are stipulated. The first will see the drawing up of technical guidelines to implement MNP infrastructure. This phase will start when the decree comes into force and is due for completion by 30 June 2008. The second phase, in which MTC will determine other requirements for operators, is due to start on 1 July 2008 and run until the end of the year. The final stage involves technical tests, to be carried out from 1 January 2009 to 30 September 2009. 

Telecommunications

Peru is a leader in telecommunications deregulation and privatisation in South America, having closely followed the example of Chile. Most regulatory authorities in the region are now following their example, so solutions that are successful in Peru often find ready markets in the rest of South America.


All barriers to foreign investment in the sector have been dropped and Peru offers unrestricted access for foreign companies regardless of size of holdings, and with full national treatment.


Licensed telecom providers are free to compete without restrictions as to type or volume of service provided, provided there is legal separation between the local and long distance service providers.

 

Mobile phones

Several indicators show that the mobile phone market is the most dynamic sector of the telecommunications industry in the country, thanks to the favourable economic conditions, the increased access to technological advances and an appropriate regulatory framework among other reasons.

In June 2007 the number of lines in service reached around 12 million lines, which represents a growth of 23 per cent and 79 per cent over the 2007 first quarter and the 2006 second quarter respectively.

Internet

Although only 21 per cent of Peruvian households have personal computers (most of these are the wealthiest households in Lima), use of the Internet in Peru is raising quickly, both in business and by consumers. Most consumers access the Internet at cyber cabins and cafés, which are now common in almost every city and town.

Internet connections are not as expensive as they used to be and flat-rate fees for unlimited-access telephone service are becoming more common, and cheaper. 

Opportunities

Fixed and mobile telephone voice services account for the vast majority of the sector, but the Internet, high-speed data services for corporate clients and new value-added telephone services are rapidly gaining importance. 


Voice over Internet Protocol (VoIP) and Wireless Local Loop (WLL) top the list of new technologies attracting the most interest in the Peruvian IT sector. Firewalls, security features, data transmission equipment and solutions offering improved efficiencies and cost savings are in greatest demand.


Solutions that offer the mobile service providers better controls costs, and attract and retain clients are in great demand.

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Tariffs, regulations and customs

All imports are treated equally with the exception of imports from the Andean Community (ie. Colombia, Ecuador, Bolivia) from which virtually no IT products are sourced.


Australian IT equipment exporters face no discriminatory barriers to export to Peru.


Most imports into Peru are subject to 12 per cent duty. After duty the 18 per cent value added tax (VAT) is also applied. 


A 30 per cent duty is charged software imports. The value is indicated in a withholding tax certificate, which can be used against taxes payable in some countries – notably the USA, but not as yet in Australia. 


Software modified for Peruvian clients and provided as part of a consulting service delivered outside of Peru is charged a reduced rate of 10 per cent duty.

Industry standards

There are no industry standards for the IT sector in Peru. Foreign certifications from Australia, the European Union and the USA are looked upon very favourably, but now particularly standards are required for import or sale in Peru.


Equipment usually run on 220V, 60 Hz power systems, but use of transformers is also common for smaller equipment. Measurements are in metric.

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Marketing your products and services

Market entry

Australian IT firms have made inroads with innovative solutions, often at prices more competitive than those offered by the multinationals that dominate the region, and demonstrating short-term cost savings for their cost-conscious customers.


Peru is often a good first market in South America to launch your sales program for the region. Decision makers are easy to identify and are almost all found within a few kilometre radius in Lima. They usually provide a quick initial expression of interest in a new product.


Some factors to consider when entering the ICT market in Peru:

  • Partnership with one of the few Peruvian IT system providers and integrators is often the best market strategy.
  • Personal relationships between end-users and systems providers are key to early identification of opportunities and needs.
  • Almost all contracts are awarded on technical merit and cost. 
  • Foreign certifications and approvals are largely accepted at face value in Peru – seldom is any Peruvian approval required. Australian, European Union or American certifications are readily accepted.
  • Price is key as Peruvian IT systems integrators and end-users are very price sensitive.
  • Spanish language corporate overviews and business plans are useful, but English is widely read, if perhaps, sometimes not well spoken.
  • Distribution of marketing and technical presentations to managers of the regional or head office of a multinational can help sell a new product as purchasing decisions for systems and equipment are increasingly taken in a regional context to streamline operations.
  • Even if presenting technical materials in English, a Spanish language PowerPoint presentation is often an effective marketing tool to capture the interest of managers across operational divisions.

Distribution channels

Virtually all purchases of network equipment and software by the four leading telecommunications operators in Peru are contracted to multinationals, either the Lima or regional office, or to one of the Lima-based systems integrators GMD and COSPISOFT (both websites are in Spanish).

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Links and industry contacts

ICT–related resources

Service providers

Claro – www.claro.com.pe
Nextel Peru – www.nextel.com.pe
Osiptel – www.osiptel.gob.pe
Telefonica del Perú – www.telefonica.com.pe
Telmex Peru – www.telmex.com.pe

Trade shows

ExpoComm Mexico – www.expocomm.com.mx (2009)
Interop – www.interop.com (April–May 2008)

Media

Lima Post – www.limapost.com
Latin American Network Information Centre – www1.lanic.utexas.edu/la/peru
The Economist – www.economist.com/countries/peru

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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