Frequently asked questions

What is the difference between an importer, agent and distributor?

Commission or indent agents sell on behalf of exporters and receive a commission on sales made.

Agents seek out potential customers and may be used to facilitate and promote your products in their respective markets. Agents may be paid a salary, a retainer, a commission or a combination of all three but unlike importers/distributors, they do not take legal possession of any goods.

Importers solely import goods for resale to other companies in the distribution chain and take legal possession of goods.

Importers/distributors take legal possession of goods and pay exporters. They are usually obliged under the terms of their agreement with exporters to carry stocks and to provide
after sales service where necessary.

Austrade is one of the best sources of this type of information. Simply call one of our Export Advisers on 13 28 78.