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US software company expands in Australia

24 July 2009

The Utah-based online business optimization software company, Omniture Inc., has expanded its operations in Australia with a new office location in Melbourne.

Omniture has one other office in Australia, in Sydney.

Neil Weston, Omniture’s General Manager for Asia Pacific, said that there is a growing demand in the region for digital marketing.

Omniture’s software allows customers to manage and enhance online, offline and multi-channel business initiatives. Customers include eBay, AOL, Wal-Mart, Microsoft, Oracle, Sony and HP.

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