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Precinct Chair shares vision for the future of Australian manufacturing

1 July 2013

The Chairman of Australia’s new Manufacturing Industry Innovation Precinct, Albert Goller, says the future of Australian manufacturing lies in innovating and challenging the status quo.

In an article published in the latest edition of Australia-Europe Brief, Mr Goller says Australian manufacturing needs to do things differently.

‘Our market is not to copy and make things cheaper but to innovate and be flexible and agile in the market place’, Mr Goller said.

The Precinct, based in Melbourne, is funded under the Australian Government’s $1 billion Industry and Innovation plan, announced in February.

‘We want to bring agility, connectivity and collaboration to the table’, said Mr Goller.

‘Australia has one of the best programs in the world to support companies that are working here and we will be encouraging industry and universities to work closely together.’

Mr Goller argues Australia is a wealthy established market for companies to enter, with innovative products that value add to Australia’s existing resources.

‘Australia is a developed and expensive society which also makes it a very lucrative market. Australia is the 12th largest market in the world so it is much larger than a test market, as it is sometimes described’, he said.

Mr Goller was Chairman and Managing Director of Siemens Ltd in Australia and New Zealand from 2002 to 2012. He has also held senior executive roles with Siemens in Canada and Germany.

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