Location
“With the Asia-Pacific region at the centre of global growth, Australia is in a unique position as a safe and reliable location from which to service that market.”
John Corcoran, Executive Chairman, Global Switch
Australia’s proximity to the Asia-Pacific and strong trade relationships offer multinational businesses access to the region’s dynamic economies. Fifty years of trade links have increased familiarity with the business cultures and regulatory systems of nations across the Asia-Pacific.
For investors from Western Europe, Australia provides a comfortable platform to access to the region’s high growth markets.
For Asian businesses, Australia provides a platform for expansion to the rest of the world. Australia understands Asia, and it understands Asia’s key export markets in North America and Europe.
Its place in the world time zone makes for ease of communication with the US in the morning, Asia in the afternoon and Europe in the evening.
Location credentials
- Eight of Australia’s top 10 export markets are in Asia.
- By 2050 nearly two thirds of the world’s production and consumption will take place within the Asia-Pacific region
- Australia has seven free trade agreements in operation, including Singapore, Malaysia, and Thailand, and another nine in development.
- Australia’s westernised consumer culture makes it an excellent test market for products intended for launch in North America and Europe.
- Australia offers 24-hour access for global organisations.