Overview
Australia has a sophisticated and dynamic sporting industry. It is renowned internationally for designing and building world class sporting venues, developing cutting-edge sports products, such as world class tracks and surfaces, sporting equipment and athletic clothing.
With the outstanding success of the 2006 Commonwealth Games, the 2003 Rugby World Cup and the 2000 Olympic Games, the world has focused on the capabilities of the Australian sports industry, particularly in the area of Games preparations, sports leisure facilities and associated infrastructure development.
Australia is recognised as a highly competitive provider of quality sports infrastructure and major supplier of sports venue-related products and services.
What are the key opportunities?
The Australian sports and leisure industry has seen dramatic progress in recent years and has become an integral player in the design, planning, engineering and construction of major sporting venues across the world. Australian sports products and services also play an integral role in the design, planning and implementation of major sports events across the world. Australia continues to prove it has the capabilities to satisfy a broad spectrum of sporting needs.
Key growth areas and opportunities for Australian sports industry include:
- Sports innovative design and development of technology
- Infrastructure and sports management
- Sports medicines and athletes development
- Sports education and training
- Quality sports consumer products
Where are the key opportunities?
Priority markets with the greatest opportunities for Australian sport and Olympics industry include:
- China and Hong Kong – 2008 Beijing Olympics
- India – 2010 New Delhi Commonwealth Games
- Canada – 2010 Vancouver Winter Olympics
- United Kingdom – 2012 London Olympics
Please see the list of industry country profiles for the sports industry at the end of this overview.
How can we help you?
With a network of over 140 overseas locations in more than 60 countries backed by highly experienced and qualified staff, Austrade provides a number of dedicated and tailored services to Australian exporters.
Austrade offers practical advice, market intelligence and ongoing support (including financial) to Australian businesses looking to develop international markets. Austrade also provides advice and guidance on overseas investment and joint venture opportunities, and helps put Australian businesses in contact with potential overseas investors.
For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au.
Useful contacts
Government contacts
Government of Victoria – www.dsrd.vic.gov.au
NSW Department of State and Regional Development – www.business.nsw.gov.au
Queensland Government – www.sd.qld.gov.au
General industry contact
Australian Sports Commission – www.ausport.gov.au
Last updated: 12 Jul 2007
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