Overview
Australian telecommunications and wireless companies are known internationally for their innovative solutions. Consequently, there is an increasing demand for Australian products, services and technologies in international markets.
In particular, Australia is known as a world-leader in satellite and microwave solutions stemming from the need to develop systems to circumvent Australia’s vast land mass.
With international markets being more advanced than Australia, Australian exporters with cutting edge technology have needed to go offshore to find bigger markets for their solutions.
In 2005, A$603 million worth of communications equipment and A$742 million of communications services were exported from Australia.
Competitive advantages
Australia has a competitive advantage over other countries because it:
- Is a recognised leader in wireless communications research and development
- Has a stable and open industry structure
- Is a stable economy with excellent infrastructure
What are the key opportunities?
Key export opportunity areas include:
- Wireless network communication solutions
- Mobile business solutions
- SMS and MMS based services
- Advertising, marketing, voting and education
- GPS applications
- Satellite and microwave networks for remote communications
- Smart home devices and embedded systems
- Wireless monitors and sensors
Where are the key opportunities?
Priority markets with the greatest opportunities for Australian telecommunications companies include:
- USA
- UK
- China
- Singapore
- Indonesia
Please see the list of industry country profiles for the telecommunications industry at the end of this overview.
How can we help you?
Our international network of around 65 ICT specialists in over 30 cities in key ICT markets worldwide provide assistance to Australian ICT companies seeking to sell their products, technologies and services offshore. The network supports Australian ICT exports by:
- Identifying and supporting new Australian ICT export companies
- Providing export advisory services
- Identifying new opportunities through its overseas offices
- Delivering export-focused programs
- Coordinating Export Market Development Grants (EMDG)
In 2005-06, Austrade assisted 477 ICT companies in achieving export sales totalling A$1.74 billion, a 19.6 per cent increase over the previous year. Three hundred and seventy-five ICT companies received a total of A$21 million in financial assistance through the EMDG scheme.
For further information please contact Austrade on 13 28 78 or email us at Export-ICT@austrade.gov.au
Useful contacts
Government contacts
Australian Communications and Media Authority – www.acma.gov.au
Australian Government Department of Communications, Information
Technology and the Arts – www.dcita.gov.au
Australian Government Information Management Office (AGIMO) – www.agimo.gov.au
General industry contacts
Australian Telecommunication Users Group – www.atug.com.au
Industry Capability Network Limited – www.icn.org.au
Last updated: 25 Jun 2008
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