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Textiles and clothing to Sweden

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(Last updated: 23 Apr 2008)

Trends and opportunities

The market

The Swedish textile and clothing industry is a modern, quality-oriented industry with advanced technology, continuous product development and a strong environmental awareness. The industry is international, in the supply of raw materials, product adaptation, production collaboration, marketing and export.


There are close to 14,000 people employed in the textile and clothing industry in Sweden with around 350 companies (greater than five employees). Most of these companies are geographically concentrated in the south-west of Sweden.

Clothing and fashion

In Sweden production of clothing may have seen the greatest transformation. Most of the sewing is done by production partners in other countries. However, the Swedish producers engage in product design and development, purchase of material, cutting, quality and environmental policies and supervision, logistics, warehousing and, of course, in marketing the products under their own well established trademarks.


In addition to fashion clothing there is a number of successful Swedish producers of protective, work and corporate identity clothing. Here function, quality and design constitute the competitive added values.

 

The major clothes chains are:

  • Hennes & Mauritz
  • Lindex
  • Kappahl
  • JC
  • Åhléns
  • Dressman
  • MQ Sweden

The major shoe and handbag chains are:

  • Nilson Group
  • Wedins
  • Nord-West-Ring
  • Sko-City
  • Skokanonen

The major sports chains are:

  • Stadium
  • Intersport
  • Team Sportia
  • Naturkompaniet
  • Fourfield Scandinavia
  • Fliesbergs

(Source: Habit 2003:6 - industry magazine)


Textiles

The textile industry in Sweden is active in many areas. A number of companies are well known in Sweden and abroad for their interior or home furnishing textiles for public or private use. Furnishing fabrics, curtains, carpets and bed textiles are some examples. Sweden is the world-leading supplier of fabrics for blinds. There are also a number of creative flax-weaving mills in Sweden.


Technical textiles or textiles for industrial use are expanding sectors in Sweden. Geotextiles, fabrics for airbags and the automotive industry, felts and fabrics for use in paper and pulp production, hygiene articles, parachutes, filters for air and liquid purification, and sails are some examples in this innovative branch. Sweden is also world-leading producer of fabrics for greenhouses. Technical textiles made in Sweden are being exported globally.


(Source: Swedish Textile and Clothing Industries' Association)

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Tariffs, regulations and customs

Non-preferential supplier countries have to pay the following tariff rates when exporting to the European Union (EU):

  • raw materials- zero per cent 
  • fibres and yarns - four per cent
  • fabrics and made-up products - eight per cent 
  • garments - 12 per cent

This tariff structure is significantly lower than that of most of the EU’s trading partners, some of which have ‘bound’ their tariffs within the World Trade Organization at levels of 40 per cent and higher.


Wholesaler mark up on CIF price is approx 10-50 per cent, retailer mark up is approximately 200-300 per cent on wholesaler price. VAT 25 per cent is added on the retailer price.


For further information on import duties please visit the EU TARIC homepage.

Industry standards

Compliance with European Union regulations and standards is strongly recommended.


A 'care labelling' with recommendations or instructions on how to treat the garment (eg. washing, drying, ironing) is encouraged but not mandatory.


Footwear and textile products should be labelled according to EU directives.

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Marketing your products and services

Market entry

In order to access the Swedish textile and clothing industry it is necessary to identify an agent. The Swedish Association of Agents (Agenturföretagen) has some 600 members of which 50 per cent are dealing in the clothing industry (fabrics and ready-to-wear). The association offers an opportunity to advertise in their newsletter (distributed to all members) in order to identify an agent in Sweden.


Marketing your products and services at the following textile and clothing exhibitions in Sweden is worth considering. This is where the majority of all orders are placed:

  • Stockholm Fashion Week: Spring, Stockholm Fashion District
  • Preview fabrics and accessories: August, Stockholm Fashion District
  • Stockholm Fashion Week: Winter Stockholm Fashion District
  • Allt for Halsan, 'All about health': February (sports and swimwear), Stockholm International Fairs

Article from the 'Ragtrader', May 2007 - Read Austrade's tips for aspiring Australian exporters on the Scandinavian textile, clothing and footwear industry.

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Podcasts

Interviews with Kerstin Classon, Business Development Manager, Stockholm (March 2008)

Type

Title  Time

   Size

Podcast MP3

General preparation for Scandinavian market

(1m46s)

   2.0MB

Podcast MP3

Environmental and social responsibility

(1m01s)

   1.2MB

Podcast MP3

Building a Brand in Scandinavia

(1m35s)

   1.9MB

Podcast MP3

Distribution

(1m33s)

   1.8MB

Podcast MP3

Scandinavians seeking new and fresh designers

(2m01s)

   2.4MB

Podcast MP3

Comments about export pricing

(2m50s)

   3.3MB

 

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Links and industry contacts

Textiles and clothing-related resources

STIL, Sko & Textilhandlarna - www.stil.cc
Stockholm Fashion District - www.stockholmfashion.com
Stockholm International Fairs - www.stofair.se
Svensk Handel - www.svenskhandel.se
Swedish Association of Agents - www.agenturforetagen.se
Swedish Customs - www.tullverket.se
Swedish Fashion Council - www.fashioncouncil.com
Swedish Imports - www.importradet.nu
Swedish Industry Association - www.sinf.se
Swedish Institute - www.si.se
Swedish Textile and Clothing Industries’ Association - www.teko.se

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Contact details

The Australian Trade Commission (Austrade) is the Australian Government’s trade and investment development agency, operating as a statutory agency within the Foreign Affairs and Trade portfolio.

Austrade assists Australian businesses contribute to national prosperity by succeeding in trade and investment, internationally, and promoting and supporting productive foreign investment into Australia.

Austrade:

  • Delivers services that assist Australian businesses initiate, sustain and grow trade and outward investment.
  • Promotes Australia as an inward investment destination and, with the States and Territories, supports the inflow of productive foreign direct investment.
  • Administers the Export Market Development Grants scheme.
  • Undertakes initiatives designed to improve community awareness of, and commitment to, international trade and investment.
  • Provides advice to the Australian Government on its trade and investment development activities.
  • Delivers consular, passport and other government services in designated overseas locations.

A list of Austrade offices (in alphabetical order of country) is available.

More information

For further information please contact Austrade on 13 28 78 or email info@austrade.gov.au

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