Duration: 6.23 minutes

November 2011

START

To survive and thrive, businesses must offer the best products at the best price. And in Hong Kong and Macau, more and more businesses are doing that by sourcing from Australia!

The land down under represents some of the world's leading products and services across a wide spectrum, including food and beverage, health products, fashion and art, IT and green technology, transportation and construction, as well as investments.

Phil Ingram, Senior Trade Commissioner, Austrade: “Our team is totally committed to working with Australian companies and local companies here in Hong Kong for their businesses to grow and develop and that’s our ultimate aim.”

This is the story of three companies in Hong Kong, which sourced products and services from Australia – and grew their business. And thanks to help from Austrade – the Australian government’s Trade and Investment development arm - all three companies were able to reduce their time, cost and risk.

Sourcing from Australia: Green tech and construction

For businesses in Hong Kong and Macau looking to sell GREEN and environmentally-friendly products for the local building market, the story of Keytech shows one path to success.

Keytech is now sourcing from Australia, highly innovative products to help local property developers build their outdoor decking. General Manager Jones Wong says this decking surface is in high demand. That’s because instead of using natural timbers from the forest, this product is made of recycled sawdust blended with plastic.

Jones Wong, General Manager, Keytech: “I can see great opportunities in selling these things because people do not like to see chopping trees in the near future. So that’s why more and more people will choose environmental composite timbers."

And the adjustable pedestal below the surface is recyclable, so it can be used again and again, which saves on the cost of installation. Keytech was able to find the best Australian suppliers, courtesy of an introduction from Austrade. And with these new suppliers, Wong says his company has grown and prospered:

Jones Wong: “More business, lower shipping costs, lower labor costs, and faster delivery time.”

Wong is also grateful to Austrade for educating his company about the local Hong Kong property market – and who’s who in the building industry.

Jones Wong: “I would say Austrade is like a partner and friend to me.”

And helping to bridge both sides, so they can prosper together.

Investing in Australia: Health and Agribusiness

Alan Yu, Vice President and Chief Operating Officer, CK Life Sciences: “Well for sure, Australia has been a leader in health supplements for some time. First of all, it has a large number of brands in the marketplace. Secondly, it has a very high quality of manufacturing.”

CK Life Sciences’ 2nd big investment is in agriculture – in a land with lots of farmers and lots of land to farm. CK Life Sciences made some of its investments with advice from Austrade – which has a deep understanding of local market trends, up-to-date statistics, and opportunities to network.

Alan Yu: “Now if you go to the Australian government, I think you can be quite sure that the data available there will be up to date, and also accurate.”

Information that is helping Hong Kong and Macau businesses invest in the right place, with the right partner, at the right time.

Sourcing from Australia: food and dairy

For those companies wanting to profit by supplying Hong Kong and Macau’s big market for food, the story of Foodgears Industrial shows how Australia’s quality products can capture market share.

Foodgears has grown about 12 times in the past 12 years - from just one Australian supplier to seven. And it is now one of the biggest dairy suppliers for the Hong Kong market – thanks to world-class products from Australia.

Orlando Li, CEO, Foodgears Industrial: “We are one of the leaders for the dairy in Hong Kong so we are very proud we work together with our supplier in Australia.”

CEO Orlando Li says the naturally fed cows produce high dairy quality. And that shows up in our milk and butter, as well as the mozzarella on our pizza, and the cream cheese in our cheesecake.

Another benefit: Australians can ship much faster than suppliers from Europe – taking only about 10 days compared to 20-50 days.

Visiting Australia has also been a joy for Orlando Li. He loves the country’s natural scenery, ethnic diversity and its easygoing people.

Orlando Li: “The Aussies – they are straightforward, honest, they're direct, and no playing games.”

Li is grateful he made the connection with Australia, thanks to help from Austrade, which he describes as a trusted friend.

Orlando Li: “We look at them as a partner. They not only provide you 10 suppliers of the same category, but they also narrow to 3 or 4 that could more match you and save your time.”

Helping you save time, cost and risk. That’s the aim of Austrade – whatever quality products you may be seeking.

Phil Ingram: “And so I really encourage our local businesses to contact our team, to contact our offices and find out what we can do for you today.”

And what Austrade can do is help businesses in Hong Kong and Macau grow, profit and prosper – with their friendly neighbor down under.

END

商場上，價廉物美永遠是致勝之道。越來越多港澳公司的業務來自澳洲，提供多款領先全球的產品及服務，包括飲食、健康產品、時裝藝術、資訊科技及環保科技、運輸及建築、以及投資。

Phil Ingram
高級商務專員
澳洲商務署

「我們的團隊致力與澳洲、香港公司緊密合作，旨在促進它們的業務發展。」

這是三個香港公司背後的成功故事，細訴如何憑藉採購澳洲產品及服務，擴展業務。在此鳴謝澳洲政府的貿易及投資發展代表 - 澳洲商務署。三間公司均成功減省時間、成本及風險。

「採購澳洲環保科技及建築」

不少港澳公司向本地建築界銷售綠色環保產品，Ketytech能成功突圍而出。Ketytech現正從澳洲採購創新產品， 協助本地地產發展商築建戶外地板。

總經理 Jones Wong 表示此等地板需求甚廣，主要是因為它們以可循環再用的木屑，再混合膠質而成，取代源自樹林的自然木材。

Jones Wong
總經理
Keytech

「我預視到銷售此等產品能帶來的龐大商機，今時今日，客人均不認同砍伐樹木， 正因如此，越來越多客人選購環保木材。」

除此以外，(可調較的)地板基座也可以循環再用，多重使用有助減省安裝成本。

Keytech在Austrade介紹下， 成功尋找最好的澳洲供應商，自從跟這些新的供應商合作，Jones表示公司業務發展理想。

「更多業務來往、節省運輸成本、節省勞動成本、縮短送貨時間。」

Jones也很感激Austrade 讓公司對本地地產市場加深認識，認清建築業的人脈關係。

「Austrade如同我的商業夥伴、要好的朋友。」

協助促成雙方合作， 絕對是雙贏的局面。

「投資澳洲  健康及農業綜合業務」

正在尋找商機獲利的投資者注意， CK Life Sciences的實例能讓您了解到為何澳洲是投資者的不二之選。

一個小小的投資，如今已經錄得超過十倍的增長。大部份產品都是在澳洲製造，然後向澳洲人售賣。投資主要分兩組。首先是健康產品。

Alan Yu
CK Life Sciences 副總裁及營運總監

「可以肯定的是，澳洲長期雄踞保健食品市場。 首先，市場上澳洲品牌多的是。第二，澳洲生產質素十分高。」

C.K.Life Sciences的第二大投資為漁農業。C.K.Life Sciences參考Austrade的意見，其後大量投資。Austrade能夠徹底了解本地市場動向、最新數據、以及擁有龐大商界網絡。

「現在您走到澳洲政府辦事處，相信您會找到很多即時全面、準確的資訊。」

此等資訊有助港澳公司於合適地方、跟合適夥伴於合適時間進行投資。

「採購澳洲 食品及奶類製品」

假如您想跟其他公司一樣，希望透過供應港澳公司的食品，Foodgears Industrial的實例向您證明澳洲優質產品如何成功取得市場佔有率。

於過去12年內，Foodgears已經錄得超過12倍的增長，由一間澳洲供應商，瞬間增加至7間。全靠供應澳洲的世界級產品，現時此公司已經是香港市場內， 其中一間最大的奶類製品供應商。

Orlando Li
主席
Foodgears Industrial

「全賴供應商的配合，我們能夠主導香港的奶類製品市場。故此我們很榮幸能夠跟澳洲供應商緊密合作。」

主席 Orlando Li表示野牛能製造優質牛奶。我們的牛奶、牛油、以至薄餅上的mozzarella芝士、芝士蛋糕上的忌廉芝士，都以此優質牛奶製成。

而另一得益是：澳洲供應商比其他歐洲供應商的運輸時間較短 - 只需約10日，歐洲供應商則需時20至50日。

暢遊澳洲也是 Orlando Li的人生一大樂事。Orlando 熱愛澳洲的大自然景色、民族多樣性、以及親切友善的澳洲人。

「澳洲人 - 直率、誠實、直接、不愛玩弄、耍手段。」

Orlando很高興能夠跟澳洲公司合作，全靠友好Austrade的全力協助。

「我們將之視為合作夥伴。他們不僅為您提供10間業界供應商， 更為你精選3至4間， 務求更配合您的業務需要、節省時間。」

不論您尋找何等優質產品 - 為您減省時間、成本及風險，是Austrade一直以來的目標。

Phil Ingram

「我誠意邀請本地商界聯絡我們、聯絡我們的辦事處、了解更多我們為您準備的服務。」

Austrade能夠協助港澳公司， 透過跟可靠友善的澳洲公司合作，而從中發展、獲利。