Taking payments online
April 23, 2009 · 4 Comments
When it comes to taking payments online, I’ve seen and heard a great deal of confusion among many business owners. This is understandable, given the large array of options in the marketplace. However, the process itself of taking payments online is actually very simple. In fact, it involves only three key items – one of which you likely already own. I’m referring here, of course, to a merchant account.
Who cares about the hits to your website??
April 16, 2009 · 11 Comments
Here’s a question that may surprise some readers, but one that needs to be asked nonetheless: Who cares about the hits to your website??
No need to take a second look – you read me correctly. Who cares about the hits to your website?
Not me, for one. Read more
Present Online
March 19, 2009 · 1 Comment
Many of us in business will, at one time or another, have to conduct a presentation.
In fact, for many, it’s a fundamental method for converting a prospect into a client. Yet, most of the time, this great presentation is left sitting somewhere on your computer; only working for your business when you get a chance to show it. Wouldn’t it be better to have it working its magic 24/7 to a worldwide audience?
Photo slideshows with Flickr
March 9, 2009 · 1 Comment
You might remember that, in a previous blog posting, I discussed the option of using YouTube to provide a hosting platform for your business videos, which could then be embedded into your own website. In a similar vein, I want to turn your attention now to another popular web destination—this time, for the option of hosting your business photos.
Using Social Media Sites: You Tube Part 2
October 31, 2008 · 3 Comments
You Tube is one of the most popular destinations on the web—so popular that in the month of August, 2.5 billion web searches were conducted on its site. That’s a lot of traffic, and consequentially, a lot of web users who you could be targeting with your unique content on your own custom You Tube page. Read more
Using Social Media Sites: YouTube
October 17, 2008 · 2 Comments
When marketing your website, you want to get your marketing messages to where your (potential) users are—and, increasingly, users tend to be present on social media websites. Over the coming weeks, I’m going to share some tips on how you can better use some of the more popular social media sites for the benefit of your business. Today’s posting, as a starter, takes a closer look at one of the most successful social media websites: YouTube.com Read more
The call to action
September 24, 2008 · Leave a Comment
I’m noticing a real obsession in the marketplace right now with making sure one’s website gets top billing in search results. This is hardly surprising given the size of the search market (some 11 billion searches conducted in August this year in the US alone). In other words, the potential exposure a number one ranking can give you can be worth a tidy sum to the bottom line. Read more
Getting users to come back with RSS
September 17, 2008 · 1 Comment
If the informal surveys I run at Austrade’s e-Business workshops are anything to go by, you’re likely scratching your head right now and asking: “What on earth is RSS?” Read more
Using blogs to promote your business
June 24, 2008 · 7 Comments
Blogs are appearing everywhere on the internet. In fact, some 120 000 new blogs are created every day. High profile blogs, such as Engadget, are known to attract around 10 million unique visits per month.
While not every blog will generate that kind of traffic, clearly there are opportunities in this space. So what is a blog??
Special searches you can use on your website and those of your competitors
June 15, 2008 · 1 Comment
Search engines like Google and Yahoo have a number of special search features built into them. These features allow you to find out unique information about your website and the websites of your competitors. This posting, we’ll take a closer look at two of these special search features.
