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Australia’s largest export destination for over 40 years
This section is aimed at giving Australian businesses comprehensive insights into trade and investment opportunities in Japan, and how to make the most of them.
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Elizabeth Masamune
Senior Trade
Commissioner Tokyo
Country Manager Japan
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Austrade covers Japan with a network of four offices extending from Sapporo in the north through to Tokyo, and Osaka and Fukuoka in the south. Staffed by a total of 45 Australian and Japanese professionals, they deliver a comprehensive range of in-market services, tailored carefully to your needs.
Whether you’d like to tackle Japan for the first time, or take a fresh look at revitalising your existing business plans, Austrade’s complete coverage of the archipelago and inside access to key decision-makers puts you well ahead of the pack.
It’s almost impossible to overstate the importance of Japan for Australia, in so many ways. Japan remains the world’s second largest economy, and Australia’s largest export destination, in a mature and ever-evolving partnership that extends over 50 years.
With a population of 127 million, the Japanese market is characterised by consumers with high levels of disposable income, and companies with a strong global orientation and willingness to invest in sustainable, long-term products and services.
Japan has made a name for itself as a nation of quality and innovation, and has staked its future on this value proposition. Take another look at the rapidly changing Japanese market, and you may be pleasantly surprised...
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Multimedia
Austrade's Senior Trade Commissioner for Tokyo, Elizabeth Masamune, discusses opportunities and tips within the Japan market. (click image to play).
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