Online courses

The effective use of email, websites, electronic marketplaces, portals and online collaboration tools can enhance the export capability of your company. The following online courses consider the use of these e-business tools in an integrated fashion. They address how a company can maximise its export potential by using traditional offline and online tools together.

These online e-business courses are designed to be used by Australian companies that are currently exporting or considering exporting.

Course descriptions

Course 1 - Introduction to e-business

This course introduces the fundamental concepts of e-business and e-commerce. It is aimed at those people with a basic knowledge of e-business or for those who require a 'refresher' course covering basic concepts, language and terms, and how e-business planning fits into a company's total business planning process.

Course 2 - eStrategy

The aim of this course is to place e-business in its proper context within an organisation’s overall strategic planning. This course provides a business manager with a foundation for making informed ‘e-decisions’. This course has a useful section on examples of good exporter websites and their various components. Also an extensive section on how to select, engage, communicate, and negotiate with an e-business vendor for eg. web developer or email campaign hosting service.

Course 3 - Online Global Marketing

This course progresses e-business from the strategic stage of ‘why have a website’ to the more practical considerations of ‘what’ and ‘how’ with regards to actual implementation, reinforcing the interdependent nature between on-line and off-line activities. It considers e-business and on-line marketing as a marketing tool per se,  and re-introduces some of the technical aspects of a website and how these can be manipulated for marketing gain. Also, the course considers the practicalities of globalisation and how these affect website functionality and design - dealing with issues of language, currency, global branding, culture, distribution/customer service, legal, and security.

Note: These online e-business courses are provided at no cost, however, Austrade does require that you complete a small online registration form before commencing. An ABN is required to complete the registration process.

To REGISTER for the courses online and then commence the learning please visit: http://austradeebusiness.southrock.com

NEW: You can download Austrade's FREE Exporting Online Booklet which covers strategic and practical elements of running your export business online at www.exportingonline.gov.au

If you have any questions regarding these e-business online courses or e-business generally please send an email to edwin.kuller@austrade.gov.au

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