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Purpose 1: Develop international markets

This section includes narrative discussion, case studies and trend data that demonstrate Austrade’s performance against Purpose 1, as set out in its 2017–18 corporate plan. It also demonstrates Austrade’s performance against its outcomes and programs as set out in the Portfolio Budget Statements 2017–18, specifically Outcome 1, Program 1.1, reported from page 32, and Program 1.2, reported from page 72. For a summary of results against Austrade’s performance criteria, see Austrade’s annual performance statement on pages 20–23.

Outcome 1

Contribute to Australia's economic prosperity by promoting Australia's export and other international economic interests through the provision of information, advice and services to business, associations, institutions and government.

  • Program 1.1: Promotion of Australia's export and other international economic interests
  • Program 1.2: Programs to promote Australia's export and other international economic interests
 

Purpose 1 achievements

Austrade has met or exceeded its forecasts for Purpose 1, with examples highlighted below.

 

89% of all clients surveyed were satisfied with their dealings with Austrade during the past 12 months—above the 70 per cent forecast in the Portfolio Budget Statements (PBS) 2017–18.

Austrade started work on reinvigorating Australia’s nation brand on behalf of the Government.

85% of all surveyed clients indicated they achieved some form of commercial outcome within 12 months of working with Austrade, maintaining the high levels achieved in 2016–17.

87% of Landing Pad participants achieved or expected to achieve a commercial outcome within 90 days of commencing their residency in a Landing Pad.

71% of surveyed Export Market Development Grant recipients reported that the receipt of a grant encouraged them to increase their export promotion activities—above the 70 per cent forecast in the PBS 2017–18.

88% of North Asia free trade agreement seminar attendees reported an increased understanding of how to use and benefit from North Asia free trade agreements— exceeding the 85 per cent forecast in the PBS 2017–18.

In this section

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