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Purpose 4: Strengthen Australia's tourism industry

This section includes narrative discussion, case studies and trend data that demonstrate Austrade’s performance against Purpose 4 as set out in its 2017–18 corporate plan. It also demonstrates Austrade’s performance against its outcomes and programs as set out in the Portfolio Budget Statements 2017–18, specifically Outcome 1, Program 1.1, reported from page 105, and Program 1.2, reported from page 113. For a summary of results against Austrade’s performance criteria, see Austrade’s annual performance statement on pages 27–29.

Outcome 1

Contribute to Australia's economic prosperity by promoting Australia's export and other international economic interests through the provision of information, advice and services to business, associations, institutions and government.

  • Program 1.1: Promotion of Australia's export and other international economic interests
  • Program 1.2: Programs to promote Australia's export and other international economic interests

Purpose 4 achievements

Austrade has partially met, met or exceeded its forecasts for Purpose 4, with examples highlighted below.


$107.4b in overnight visitor expenditure in the 12 months to March 2018, up 5.7 per cent compared to the 12 months to March 2017, and continuing to track above the Tourism 2020 lower-bound target of $115 billion.

Austrade progressed priorities and outputs of the Tourism 2020 Implementation Plan, including the negotiation of air services agreements, and stakeholder engagement.

$43.1m committed over the three-year life of the Tourism Demand- Driver Infrastructure program, which finished on 30 June 2018.

In this section

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