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F: Advertising and market research

As required under section 311A of the Commonwealth Electoral Act 1918, this appendix includes particulars of payments made by Austrade during 2017–18 of more than $13,200 (inclusive of GST) for advertising and market research.

Table F1 shows total advertising and market research expenditure for the year. Tables F2 and F3 show individual payments in each category that were more than the $13,200 threshold (Austrade did not make any individual payments of more than $13,200 to direct mail organisations in 2017–18). All amounts are reported at budget exchange rates and some totals may not add up due to rounding. During 2017–18, Austrade did not conduct any advertising campaigns in Australia. Austrade conducted overseas advertising for Australia: Future Unlimited education exhibitions in Japan and South Korea, as noted in Table F3.

Table F1: Total advertising and market expenditure by category, 2017–18

Category

Amount ($)

Advertising agencies

Nil

Market research organisations

7,733,120.78

Polling organisations

Nil

Direct mail organisations

39,954.76

Media advertising organisations

440,505.43

Total

8,213,580.97

Table F2: Individual payments of more than $13,000 to market research organisations, 2017–18

Organisation

Description

Amount ($)

IP Solved (ANZ)

IP mapping datasets and reports across the subsectors of Industry 4.0

16,500.00

Colliers International (payment 1)

Study on investment in short-term accommodation against the Tourism 2020 targets

35,750.00

Colliers International (payment 2)

Study on investment in short-term accommodation against the Tourism 2020 targets

14,300.00

Colliers International (payment 3)

Study on investment in short-term accommodation against the Tourism 2020 targets

14,300.00

AJEI Communications

Japanese investor outreach project

30,000.00

duMonde Group

Mapping Australia–US defence industry ties

42,350.00

CSIRO (payment 1)

Improving national tourism data collection

56,848.00

CSIRO (payment 2)

Improving national tourism data collection

20,350.00

CSIRO (payment 3)

Improving national tourism data collection

14,212.00

Australian Public Service Commission

Australian Public Service Employee Census 2018

28,050.00

Roy Morgan Research Pty Ltd

Phone ownership data for National Visitor Survey

42,790.00

FDRW Pty Ltd (payment 1)

Lithium research project

23,650.00

FDRW Pty Ltd (payment 2)

Lithium research project

23,650.00

Deloitte Touche Tohmatsu (payment 1)

2018 Destination Research Program

220,000.00

Deloitte Touche Tohmatsu (payment 2)

2018 Destination Research Program

132,000.00

EY (payment 1)

Consortium opportunities and pathways for Australian SMEs delivering education and training services

47,427.50

EY (payment 2)

Consortium opportunities and pathways for Australian SMEs delivering education and training services

33,597.50

Espresso Communications Pty Ltd

Hong Kong Catalyst project

22,187.00

Archery Strategy Consulting

Assessing export opportunities in Europe for the Australian defence industry

58,601.76

Bloom Consulting

Measurement of Australia’s nation brand

21,673.86

Colmar Brunton Pty Ltd

Millennium Monitor research project

24,800.00

Taylor Nelson Sofres Australia Pty Ltd (payment 1)

Service Improvement Study 2017–18

15,558.40

Taylor Nelson Sofres Australia Pty Ltd (payment 2)

Service Improvement Study 2017–18

15,558.40

Taylor Nelson Sofres Australia Pty Ltd

Service Improvement Study 2016–17

14,960.00

Deloitte Access Economics Pty Ltd (payment 1)

International education digital study

202,720.00

Deloitte Access Economics Pty Ltd (payment 2)

International education digital study

209,680.48

Deloitte Access Economics Pty Ltd

Regional Tourism Satellite Account models for Tasmania, New South Wales and Queensland

30,000.00

Colmar Brunton Pty Ltd

Destination Visitor Survey program—Northern Territory—Indian travelling market project

21,320.00

ORC International Pty Ltd

International Visitor Survey, July 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, August 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, September 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, October 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, November 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, December 2017

236,148.84

ORC International Pty Ltd

International Visitor Survey, Q3 September 2016

78,716.28

ORC International Pty Ltd

International Visitor Survey, January 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, February 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, Q4 December 2016

78,716.28

ORC International Pty Ltd

International Visitor Survey, March 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, April 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, May 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, Q1 March 2018

81,925.36

ORC International Pty Ltd

International Visitor Survey, June 2018

245,776.09

ORC International Pty Ltd

International Visitor Survey, Q2 June 2018

81,925.36

ORC International Pty Ltd

International Visitor Survey—airport fees,July 2017 to June 2018

55,000.00

ORC International Pty Ltd

National Visitor Survey, July 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, August 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, September 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, October 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, November 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, December 2017

210,083.04

ORC International Pty Ltd

National Visitor Survey, Q3 September 2017

70,027.68

ORC International Pty Ltd

National Visitor Survey, January 2018

214,101.37

ORC International Pty Ltd

National Visitor Survey, February 2018

214,101.37

ORC International Pty Ltd

National Visitor Survey, Q4 December 2017

70,027.68

ORC International Pty Ltd

National Visitor Survey, March 2018

214,101.37

ORC International Pty Ltd

National Visitor Survey, April 2018

214,101.37

ORC International Pty Ltd

National Visitor Survey, May 2018

214,101.37

ORC International Pty Ltd

National Visitor Survey, Q1 March 2018

71,367.12

ORC International Pty Ltd

National Visitor Survey, June 2018

210,083.04

ORC International Pty Ltd

National Visitor Survey, Q2 June 2018

71,367.12

Total

7,453,178.34

Table F3: Individual payments of more than $13,200 to direct mail organisations, 2017–18

Organisation

Description

Amount ($)

K.K. Dentsu

Australia: Future Unlimited education exhibition—advertising (Japan)

62,823.76

Medicom

Australia: Future Unlimited education exhibition—social media campaign (SouthKorea)

20,768.00

Dentsu Mitchell Media Australia Pty Ltd

Job recruitment advertisement—LinkedInsubscription

70,705.07

Total

154,296.83

HTML version of this annual report converted and prepared by XiNG Digital Pty Ltd.