Market overview

According to the Hong Kong Education Bureau, Australia is the second most popular overseas English-speaking study destination with 15 per cent of the market share, with the United Kingdom in first place at 19%. This places Australia as a leading study destination ahead of the United States (7%) and Canada (4%). In 2017, there were 17,772 student enrolments from Hong Kong to Australia, representing a 1.5% growth. In terms of transnational education, Australia has a strong presence with around 150 Australian programs currently being delivered in Hong Kong (Hong Kong Education Bureau Non-local Course Registry). Australia is the second largest transnational education provider behind the United Kingdom in a highly competitive, open and high cost market.

Competition will continue to be fierce for at least the next five years, due to the decreasing number of school students, new undergraduate student subsidies from the Hong Kong Government and aggressive promotion from competitors including Taiwan, Mainland China, and Korea. Other macro factors impacting the market include a shifting political landscape resulting in a greater number of Hong Kong residents seeking Postgraduate study abroad and migration opportunities, a Free Trade Agreement being negotiated between Australia and Hong Kong, a Hong Kong Government economy-wide Smart Cities ambition which includes a focus on technology and STEM, and increased concern about safety in Europe and the United States. It also worth noting there is increasing interest from Hong Kong investors in education investment into Australia, such as establishing bilingual (English-Chinese) schools with links to Australian universities. Hong Kong continues to be one of Australia’s top markets for borderless education.

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  • Capital Hong Kong
  • Official languages Chinese, English
  • Population 7.5 million
  • Outbound tertiary internationally mobile students 37,206 Source: UNESCO

Student enrolments - growth and actual