Market overview

With a growing middle class that is expected to rise from 12 million in 2012 to 33 million in 2020, a significant increase will occur in purchasing power and demand for premium consumer goods and services in Vietnam.

Market Action Plan

The Vietnam Market Action Plan provides a collective view of opportunities and challenges for Australian education, training and research. It provides shared goals to coordinate government and sector actions, to collectively grow brand Australia.

Market dashboard Only available to organisations that have access to the Market Information Package (MIP)

Market insights, opportunities, and international student data trends

Launch market dashboard


  • Capital Hanoi
  • Official Languages Vietnamese
  • Population 93.6 million
  • International tertiary students 82,160 Source: UNESCO

Student enrolments - growth and actual


26 Jun 2019 MIP subscribers only

Private university seeks partners for high school STEM activities in Vietnam

Click through to news item

1 May 2019 MIP subscribers only

Tourism growth in Thailand and Vietnam opens opportunities for tourism and hospitality providers

Click through to news item

26 Feb 2019 MIP subscribers only

Participate in an ASEAN-wide three-month digital marketing campaign

Click through to news item

Austrade offices