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Findings from the MIP Survey 2017

05 Mar 2018

Results of the recent MIP user survey indicate the highest satisfaction rates to date and provide constructive feedback for improvement. Deployed late last year, the survey sought quantitative and qualitative feedback on the value of MIP content and functionality.

Since 2011, Austrade has been conducting a survey of MIP subscribers every three years. In 2017, a total of 482 respondents completed the survey. Thank you to everyone who participated. It is an important measure for Austrade on which to base future MIP developments and strategies.

Since the last survey in 2014 we have made many improvements based on user feedback, including the development of MIP Orbis Interactive Data; improving the registration process; web usability enhancements; and a review of the eligibility criteria.

Overview of results by MIP subscribers

2017 2014 2011
Overall satisfaction 86% 81% 78%
Subscription process – positive rating 75% 64% n/a
Specific action taken by subscribers to follow up on information in the MIP 78% 75% 60%
Relevance of the market opportunities / information provided – positive rating 85% 74% 76%

Specific recommendations from the MIP Survey 2017 that we plan to implement this year:

  • Further streamlining of the subscription process
  • Better processes for submitting and managing opportunity EOIs
  • More guidance on how to use MIP Orbis
  • Content suggestions: introduce podcasts and cultural etiquette/doing business guides
  • Maintain the weekly newsletter but implement web usability enhancements.

Other Austrade initiatives currently underway that address recommendations by MIP subscribers for more actionable data, market insights, practical guidance and tools include:

  • a report and toolkit that provides actionable information on the use of consortia, partnerships and collaboration to service global-scale demand for borderless and offshore education
  • a ‘Where to Compete’ tool that allows users to search across markets for Austrade’s view of broad-based opportunity relevant to their business, and to consider the relativity of markets where opportunities exist
  • a digital platform that provides strategic marketing messages ( Why Australia? for Education), supporting research, proof points and other collateral for use by international education marketing practitioners.

For further information contact Sonal Srivastava, Adviser Client Group, Austrade