Strategic messages

The strategic messages focus on promoting an Australian education in a consistent way, honing in key point of difference attributes that appeal to an international audience.

The six attributes are each supported by headline statements, messages and proof points.

This suite of resources is designed to complement and strengthen the existing messaging used in presentations and promotions by the international education sector.

Embracing a singular vision and consistent voice will amplify the message heard around world championing Australia’s unique education offering.

Choose from any of the six attributes below (available as downloadable PDFs). The range of headlines statements, messages and proof points can be used interchangeably around each attribute.