Australian businesses have an exciting opportunity to capitalise on the significant opportunities available on our doorstep in the Association of Southeast Asian Nations (ASEAN) region.

There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:

  1. expanding cities accelerating economic growth
  2. a growing consumer class with greater purchasing power
  3. innovation and digital disruption creating the world's fastest-growing online market for goods and services
  4. deepening integration and stronger connectivity, including the influence of Australia's FTAs.

The region has a young, and increasingly urbanised, digitised, educated and wealthy consumer base, but it is experiencing skill shortages in key industries. There is certainly an appetite for Australian quality products, services and expertise.

Explore this page to learn about the opportunities, take a look at how businesses like yours are doing business in ASEAN, receive the latest news and information on upcoming events.

Sally-Ann Watts, General Manager, ASEAN & Pacific


View the latest Austrade trade events, exhibitions, seminars and missions for the ASEAN region.

ASEAN events



Insights for Australian Business

A report on Australia's trade and investment relationship with ASEAN

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ASEAN NOW - West Cape Howe Wines

ASEAN NOW - West Cape Howe Wines

Gavin Berry, Managing Partner and Senior Wine Maker, West Cape Howe Wines talks about his relatively ...

ASEAN NOW - IE Asia Pacific

ASEAN NOW - IE Asia Pacific

Darren Gillam, Director talks about the importance of relationships when doing business in ASEAN. Fo ...

ASEAN NOW - Australian Honey Products

ASEAN NOW - Australian Honey Products

Lindsay Bourke, Beekeeper and Chairman, Australian Honey Products talks about exporting to Malaysia ...

ASEAN NOW - Icon Global

ASEAN NOW - Icon Global

Mark Middleton, Icon Group CEO, talks about their cancer care business in Singapore and why Australi ...

Case Studies
Australian business in ASEAN

A large selection of case studies showcasing Australian business across ASEAN.

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ASEAN market profiles

Market overviews for Australian exporters. Find economic and trade-related information, along with the current business situation and general travel tips and facts.

ASEAN Australia map graphic

Austrade representatives in ASEAN

Sally-Ann Watts
Senior Trade and Investment Commissioner

Daniel Havas
Senior Trade and Investment Commissioner
Malaysia and Brunei

Jeff Turner
Senior Trade and Investment Commissioner

Elodie Journet
Senior Trade and Investment Commissioner

Leonie Muldoon
Senior Trade and Investment Commissioner

Susan Kahwati
Senior Trade Commissioner

Yvonne Chan
Senior Trade Commissioner