Australian businesses have an exciting opportunity to capitalise on the significant opportunities available on our doorstep in the Association of Southeast Asian Nations (ASEAN) region.
There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:
- expanding cities accelerating economic growth
- a growing consumer class with greater purchasing power
- innovation and digital disruption creating the world's fastest-growing online market for goods and services
- deepening integration and stronger connectivity, including the influence of Australia's FTAs.
The region has a young, and increasingly urbanised, digitised, educated and wealthy consumer base, but it is experiencing skill shortages in key industries. There is certainly an appetite for Australian quality products, services and expertise.
Explore this page to learn about the opportunities, take a look at how businesses like yours are doing business in ASEAN, receive the latest news and information on upcoming events.
Sally-Ann Watts, General Manager, ASEAN & Pacific