Introduction

Australian businesses have an exciting opportunity to capitalise on the significant opportunities available on our doorstep in the Association of Southeast Asian Nations (ASEAN) region.

There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:

  1. expanding cities accelerating economic growth
  2. a growing consumer class with greater purchasing power
  3. innovation and digital disruption creating the world's fastest-growing online market for goods and services
  4. deepening integration and stronger connectivity, including the influence of Australia's FTAs.

The region has a young, and increasingly urbanised, digitised, educated and wealthy consumer base, but it is experiencing skill shortages in key industries. There is certainly an appetite for Australian quality products, services and expertise.

Explore this page to learn about the opportunities, take a look at how businesses like yours are doing business in ASEAN, receive the latest news and information on upcoming events.

Sally-Ann Watts, General Manager, ASEAN & Pacific

Events

View the latest Austrade trade events, exhibitions, seminars and missions for the ASEAN region.

ASEAN events

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News

ASEAN Now
Insights for Australian Business

A report on Australia's trade and investment relationship with ASEAN

Find out more

Video

Global automotive opportunities for Australian companies

Global automotive opportunities for Australian companies

The Australian automotive industry is a global player, with the expertise and experience to tap into ...

ASEAN NOW - Australian Honey Products

ASEAN NOW - Australian Honey Products

Lindsay Bourke, Beekeeper and Chairman, Australian Honey Products talks about exporting to Malaysia ...

ASEAN NOW - IE Asia Pacific

ASEAN NOW - IE Asia Pacific

Darren Gillam, Director talks about the importance of relationships when doing business in ASEAN. Fo ...

ASEAN NOW – Telkomtelstra

ASEAN NOW – Telkomtelstra

Erik Meijer, Country Managing Director, Telstra Indonesia and President Director,Telkomtelstra talks ...

Case Studies
Australian business in ASEAN

A large selection of case studies showcasing Australian business across ASEAN.

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ASEAN market profiles

Market overviews for Australian exporters. Find economic and trade-related information, along with the current business situation and general travel tips and facts.



ASEAN Australia map graphic

Austrade representatives in ASEAN

Sally-Ann Watts

Sally-Ann Watts
Senior Trade and Investment Commissioner
Indonesia

Daniel Havas

Daniel Havas
Senior Trade and Investment Commissioner
Malaysia and Brunei

Jeff Turner pic

Jeff Turner
Senior Trade and Investment Commissioner
Myanmar

Elodie Journet

Elodie Journet
Senior Trade and Investment Commissioner
Philippines

Prerana Mehta

Prerana Mehta
Senior Trade and Investment Commissioner
Singapore

Susan Kahwati

Susan Kahwati
Senior Trade Commissioner
Thailand

Yvonne Chan

Yvonne Chan
Senior Trade Commissioner
Vietnam