Market profile

Brazil is a complex market to operate in but presents a set of opportunities for Australian companies in all sectors given its exceptional natural resource base, sophisticated industry and services sectors, large population (205 million), economic weight (the world’s ninth largest economy) and a growing middle class.

Politics and the economy are closely linked in Brazil and recent years have seen turmoil within government, a downgrading of Brazil’s sovereign risk rating, a recession and a flattening of demand in most retail sectors. To bring the economy back on track the government has committed to implement important structural reforms with its market-friendly agenda receiving support from Congress. Business investment confidence is returning to Brazilian markets and the International Monetary Fund (IMF) expects Brazil to return to growth in 2017.

Brazil makes cars, trucks, planes, ships, satellites, offshore oil platforms, white goods, fashion goods, cosmetics and consumer electronic products. It has a large and internationally competitive agribusiness sector, massive oil and gas reserves, vast mineral resources and a sophisticated financial services sector. It is also one of the world’s most popular tourist destinations. The sheer size of the Brazilian economy offers many trade opportunities for Australian suppliers, particularly in-market niches that depend on innovation, research, education skills and services.

Australian interests in Brazil have witnessed solid growth in recent years. Student numbers continue to grow strongly at 20 per cent a year and cooperation between Australian and Brazilian scientific and research institutions is expanding rapidly, drawing on the common challenges both countries face.

As the two major economies located in the tropics, Australia and Brazil face some common challenges and opportunities. Australia and Brazil continue to develop a partnership for global leadership in tropical products and services such as agriculture (including bio-security), health and infrastructure, providing trade, investment and education opportunities for both countries.

Doing business

It is important to keep in mind that personal contacts play an important role in Brazil and can make the difference in doing business deals.

More information on doing business in Brazil

Facts

  • Imports from Brazil A$821 million
  • Exports to Brazil A$1,652 million
  • Capital Brasília
  • Official Language Portuguese
  • Area 8,358,140 sq km
  • Population 204.5 million

Events

Pre-NAFSA 2017 Market Update: North America and Latin America
29 May 2017
Austrade will present a market update for Australian institutions and education providers in conjunc ...

More Events

Country information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Brazil and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT

Smartraveller

The Department of Foreign Affairs and Trade’s Smartraveller site provides advice for business travellers and tourists going to Brazil. This is regularly updated and should be checked before planning travel.

» read more at DFAT

Are you ready to export?

Austrade’s International Readiness Indicator.

An online tool for new exporters that has been designed to help Australian businesses determine whether their business is ready for exporting.

Test Your Readiness

Become an Austrade member

Here are some benefits of being a member:

  • Create email alerts
  • Quick event registration
  • Set country and industry preferences

Join Austrade Today

Export grants

Need help with preparing and lodging your application? We can provide independent consultants to assist.

EMDG applications can be lodged by approved consultants.

Visit the Consultants page

How Austrade can help

Austrade provides information, advice and range of trade services to assist Australian businesses reduce the time, cost and risk associated with exporting.

Help from Austrade