Croatians like to know their business partners very well however the first stage of business relationship is formal.
Business cards are exchanged without a formal ritual. Although not absolutely necessary having one side of your business card translated into Croatian shows consideration.
It is good business sense to avoid the discussion concerning the political and military history of Yugoslavia.
Meeting schedules are not very rigid in Croatia. There may be an agenda, but it serves more as a guideline for the discussion than anything else. Business people will want a clear understanding of what is to be dealt with in any meeting. A company profile and product literature should be provided.
More information on doing business in Croatia